Email campaigns are a great way for businesses to stay connected with their customers, promote products, and increase sales. Whether you’re sharing special offers, announcing new products, or keeping customers updated, a well-crafted email campaign can have a big impact. In this blog, we’ll guide you through the steps to create a successful email campaign. […]
Omnichannel Chatbots: How its Working, and Best Practices
In today’s digital world, customers want quick, smooth experiences across all the channels they use. Studies show that 90% of consumers expect consistent interactions no matter how they contact a business. Companies that deliver this seamless experience are able to retain 91% more customers. Omnichannel chatbots make it easy for businesses to manage customer conversations […]
Top 10 Benefits of Chatbots for Small Businesses
As small businesses look for innovative ways to improve efficiency and provide exceptional customer service, chatbots have emerged as a powerful solution. One of the most transformative tools emerging in recent years is the chatbot—an AI-powered assistant designed to automate communication, streamline tasks, and boost customer engagement. Chatbots are increasingly becoming an essential part of […]
How to Manage IndiaMart Leads with SalesTown CRM
Managing leads well is important for any business that wants to grow. If you use IndiaMart to get leads, connecting it with a tool like SalesTown CRM can make this much easier. In this blog, we’ll explain what IndiaMart is, why managing leads is important, and how to link IndiaMart with SalesTown CRM. By following […]
What is B2C CRM Software: And How It Compares to B2B CRM
CRMs are tools that help businesses keep track of their sales and manage their relationships with customers. But not all CRMs work the same way for every business. For example, a CRM for businesses that sell directly to consumers (B2C) is quite different from one used by businesses that sell to other businesses (B2B). They […]
What is a Sales Follow-Up? Learn How to Close More Deals
Turning a lead into a customer isn’t a one-and-done affair. Many salespeople nail that first contact but then drop the ball when it comes to consistent Sales follow up. It’s a common pitfall – you make that initial call or send that first email, and then you sit back, hoping for a response. But here’s […]
What is Analytical CRM ? Definition, Benefits & Best Practices for 2025
Customer data has become one of the most valuable resources for businesses today. Every interaction a customer has with your business—from browsing your website to purchasing products—generates valuable insights. However, collecting this data isn’t enough. Businesses need tools to analyze this data and make decisions that improve customer relationships, drive sales, and optimize processes. This […]
Best Sales Analytics tools & Software in 2025
When it comes to improving your sales strategy, understanding your data is key. Sales Analytics is all about using data to gain insights into your sales performance. Whether you’re tracking sales calls, meetings, deals, or leads, Sales Analytics tools help you see the bigger picture. These tools allow you to dive deep into your sales […]
What is Customer Segmentation? A Comprehensive Guide
Have you ever noticed how people naturally form groups? You see it everywhere – in schools, at work, and even online. We humans just like to connect with others who are similar to us. This idea of grouping is also really useful in business, especially when it comes to understanding customers. We call it customer […]
The Ultimate Guide to Managing Justdial Leads Efficiently
Managing leads effectively is crucial for any business looking to grow and succeed. Justdial, a popular local search engine, generates numerous leads that can be a goldmine if managed properly. Integrating these leads into a robust CRM system like Salestown CRM can streamline your lead management process, boost productivity, and increase your chances of converting […]