Quick Read This guide covers everything you need to know about WhatsApp Business. We’ll show you how to set it up, what it can do, and why it’s great for your business. You’ll learn how to use it for marketing, measure your results, and stay within the rules. We’ll also look at future trends, and […]
What is Sales Force Automation (SFA)? [Definition & Benefits]
Sales Force Automation (SFA) is a tool that helps businesses make their sales process easier by using technology to handle routine tasks. Instead of doing things like tracking leads, sending follow-up emails, or scheduling meetings by hand, SFA automates these tasks, allowing sales teams to focus more on selling. In today’s world, automation is important […]
WhatsApp Business API: A Comprehensive Guide by SalesTown CRM
In today’s digital age, communication is king. And when it comes to reaching billions of users on a personal and familiar platform, WhatsApp reigns supreme. With over 2 billion monthly active users, WhatsApp has become an essential part of our daily lives. But for businesses, it’s not just about staying in touch with friends and […]
How to Improve Customer Experience
Every business owner has experienced that uneasy feeling when a loyal customer suddenly turns upset during a routine interaction. You may expect a friendly conversation, but instead, you’re met with complaints or frustration that seem to come out of nowhere. In moments like these, it’s easy to wonder: What went wrong? When I first started […]
9 Reasons why Your Emails Are going to Spam Filter And (What to Do About It)
Did you know that a whopping 45% of all emails end up in spam folders? That’s nearly half of all the messages sent! For businesses relying on email marketing, this is a serious problem. Imagine spending hours crafting the perfect email for your marketing campaign, only to have it disappear into the black hole of […]
How to Improve Customer Retention
Why Keeping Your Customers Happy Matters Just as Much as Finding New Ones Let me tell you a quick story. A few years back, I worked at a small coffee shop. We were always trying to bring in new customers with flashy signs and promotions. But our owner, Sarah, had a different focus – she […]
Types of Sales Calls: Understanding Their Purpose
When you hear “sales call,” you might think of those annoying telemarketers who always seem to ring during dinner. But trust me, there’s so much more to it than that! I’ve been in the sales game for a while now, and let me tell you, it’s not just about cold-calling strangers and trying to sell […]
What is Operational CRM? Definition and its Benefits
In today’s fast-paced business environment, managing customer relationships is crucial for success. One powerful tool that helps companies streamline their customer-facing operations is Operational Customer Relationship Management (CRM). This blog post will dive deep into the world of Operational CRM, exploring its features, benefits, and how it can transform your business processes. What is Operational […]
What is Customer Service in BPO
In today’s business world, companies need to focus on what they do best while still providing great customer service. This is where Business Process Outsourcing (BPO) comes in. BPO means hiring another company to handle certain tasks, like customer support, so the main business can focus on its core activities. Customer service is one of […]
What is Telesales? A Beginner’s Guide to Direct Selling
As a telecaller, I’ve learned firsthand how powerful a simple phone call can be in helping businesses grow. Telesales is all about making direct connections with potential customers over the phone and offering them products or services that meet their needs. It’s a personal and effective way of selling, where every conversation matters. In today’s […]