20 Sales Follow-up Email Templates to Boost Your Conversion Rates
Many salespeople make a big mistake when sending emails: they focus too much on the first email and not enough on follow-ups. This is a problem because most sales actually come from Sales follow-up emails, not the first one.
Despite this, many sales teams still:
- Send low-quality follow-up emails
- Time their emails poorly (either too soon, too late, or too frequently)
- Don’t follow up at all
If you’re doing any of these, you’re probably missing out on potential sales.
While timing is important (you can learn more about that elsewhere), this article will focus on giving you some useful templates for follow-up emails. These templates should make it easier to keep in touch with potential customers and improve your overall email communication during the sales process.
The goal is to help you write better follow-up emails that actually lead to more sales. By using these templates and focusing on your follow-up strategy, you can improve your chances of success in sales outreach.
What is Sales Follow-up
Sales follow-up is simply checking in with someone after you’ve had a conversation about a product or service. It’s like reminding them about what you talked about and seeing if they’re interested in moving forward.
Here are 20 sales follow-up email templates for various scenarios.
1. Sales Follow-up email template After an Initial Call
Subject: Great Talking to You, [Prospect’s Name]!
Hi [Prospect’s Name],
It was great speaking with you earlier. I wanted to follow up on our conversation and see if you had any additional questions about [Your Product/Service]. Please let me know a convenient time to discuss further.
Best regards,
[Your Name]
2. Sales Follow-up email template After Sending a Proposal
Subject: Checking In on Our Proposal
Hello [Prospect’s Name],
I hope this email finds you well. I wanted to check in and see if you had a chance to review the proposal I sent last week. I’m here to answer any questions or provide further information.
Looking forward to your thoughts,
[Your Name]
3. Sales Follow-up email template After a Meeting
Subject: Following Up on Our Recent Meeting
Hi [Prospect’s Name],
Thank you for meeting with me [date or time]. I enjoyed our discussion about [specific topic]. As discussed, I’m sharing more details about [Your Product/Service]. Please let me know if there’s anything else you need.
Best,
[Your Name]
4. Sales Follow-up email template After a Trade Show or Event
Subject: It Was Great Meeting You at [Event Name]!
Hello [Prospect’s Name],
It was a pleasure meeting you at [Event Name]. I wanted to follow up on our conversation about [specific topic]. Let’s schedule a time to dive deeper into how [Your Product/Service] can benefit your company.
Best regards,
[Your Name]
5. Sales Follow-up email template to Schedule a Demo
Subject: Scheduling Your Demo of [Product/Service]
Hi [Prospect’s Name],
I hope you’re doing well. I wanted to see if we could schedule a demo of [Product/Service] to show you how it can address your needs. Please let me know a convenient time for you.
Best,
[Your Name]
6. Sales Follow-up email template After a Demo
Subject: Thoughts on the Demo?
Hello [Prospect’s Name],
Thank you for taking the time to view our demo. I’m eager to hear your feedback and discuss the next steps. Are you available for a brief call this week?
Looking forward to your response,
[Your Name]
7. Sales Follow-up email template to Re-engage a Cold Lead
Subject: Still Interested in [Your Product/Service]?
Hi [Prospect’s Name],
It’s been a while since we last spoke. I wanted to check in and see if you are still interested in [Your Product/Service]. We’re constantly improving and would love to show you what’s new.
Let me know if you’d like to reconnect,
[Your Name]
8. Sales Follow-up email template to Provide Additional Resources
Subject: Additional Resources for [Product/Service]
Hello [Prospect’s Name],
I thought you might find these additional resources on [Product/Service] helpful as you consider your options. Please feel free to reach out if you have any questions or need further information.
Best regards,
[Your Name]
9. Sales Follow-up email template After No Response
Subject: Did You Have a Chance to Review My Previous Email?
Hi [Prospect’s Name],
I wanted to follow up on my previous email and ensure it didn’t get lost. I’m here to answer any questions you may have about [Product/Service]. Please let me know how we can assist you further.
Best,
[Your Name]
10. Sales Follow-up email template After a Free Trial
Subject: How Was Your Free Trial?
Hello [Prospect’s Name],
I hope you enjoyed your free trial of [Product/Service]. I’m eager to hear your thoughts and discuss how we can support your ongoing needs. Can we schedule a quick call to discuss?
Looking forward to hearing from you,
[Your Name]
11. Sales Follow-up email template for Feedback
Subject: We’d Love Your Feedback!
Hi [Prospect’s Name],
We’re always looking to improve our offerings and would appreciate your feedback on [Product/Service]. Your insights will help us serve you better in the future. Can we set up a brief call?
Thank you in advance,
[Your Name]
12. Sales Follow-up email template After a Promotional Offer
Subject: Reminder: [Promotional Offer] Ends Soon!
Hello [Prospect’s Name],
Just a friendly reminder that our [Promotional Offer] on [Product/Service] ends soon. It’s a great opportunity to take advantage of our best pricing. Let me know if you have any questions or need help making a decision.
Best regards,
[Your Name]
13. Sales Follow-up email template After a Website Inquiry
Subject: Thanks for Your Inquiry!
Hi [Prospect’s Name],
Thank you for inquiring about [Product/Service] on our website. I’d love to discuss how we can meet your needs and answer any questions you may have. Please let me know a good time for a call.
Best,
[Your Name]
14. Sales Follow-up email template After a Networking Event
Subject: Great Connecting with You at [Event Name]!
Hello [Prospect’s Name],
It was a pleasure meeting you at [Event Name]. I’d love to continue our conversation about [specific topic] and explore how we can work together. Can we schedule a call?
Looking forward to connecting,
[Your Name]
15. Sales Follow-up email template to Confirm Meeting Details
Subject: Confirming Our Upcoming Meeting
Hi [Prospect’s Name],
Just wanted to confirm our meeting scheduled for [date/time]. If you have any specific topics or questions you’d like to cover, please let me know. Looking forward to our discussion!
Best,
[Your Name]
16. Sales Follow-up email template with Case Studies or Testimonials
Subject: Success Stories with [Product/Service]
Hello [Prospect’s Name],
I wanted to share some success stories from other clients who have benefited from [Product/Service]. These case studies highlight the value we can bring to your business. Let’s discuss how we can achieve similar results for you.
Best regards,
[Your Name]
17. Sales Follow-up email template for Contract Signature
Subject: Ready to Move Forward?
Hi [Prospect’s Name],
I wanted to check in and see if you had any questions about the contract for [Product/Service]. If everything looks good, we can move forward with the next steps. Please let me know how you’d like to proceed.
Best,
[Your Name]
18. Sales Follow-up email template After a Thank You Note
Subject: Further Discussion?
Hello [Prospect’s Name],
Thank you again for your time and consideration. I wanted to follow up and see if we could discuss any additional questions or details about [Product/Service]. Your satisfaction is our priority.
Best regards,
[Your Name]
19. Sales Follow-up email template After a Rejection
Subject: Reconsidering [Product/Service]?
Hi [Prospect’s Name],
I understand [specific reason for rejection]. However, I’d like to revisit how [Product/Service] could still be a great fit for your needs, especially with our latest updates. Can we schedule a call to discuss further?
Best,
[Your Name]
20. Sales Follow-up email template for Referral Requests
Subject: Do You Know Anyone Who Might Benefit?
Hello [Prospect’s Name],
I hope you’re satisfied with [Product/Service]. If you know anyone who might benefit from our offerings, we’d appreciate a referral. Your recommendation means a lot to us, and we offer incentives for referrals!
Thank you,
[Your Name]
Follow-up emails are a powerful tool in the sales process. They help keep the conversation alive, remind prospects of your offerings, and address any concerns or questions they may have. By using these 20 sales follow-up email templates, you can create engaging and effective Sales follow-ups that boost your chances of closing deals. Remember, personalization is key—adjust these templates to fit the specific needs and situations of your prospects to maximize their impact.
Ready to Start Automating sales Follow-ups with SalesTown CRM
Managing follow-up emails doesn’t have to be hard. With Salestown CRM, you can make your life easier and your sales process more effective.
Salestown CRM lets you:
- Automate your email follow-ups
- Start and manage your email marketing right from the CRM
- Keep track of your email marketing campaign or customer interactions in one place
This means less manual work for you and more time to focus on closing deals. Plus, with automated follow-ups, you’re less likely to miss out on potential sales.
Whether you’re just starting with email marketing or looking to improve your current process, Salestown CRM has tools to help you succeed.
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