13 Best Bulk WhatsApp Marketing Software to Boost Your Business

To use WhatsApp Business API, you first need good WhatsApp marketing software. We have researched many software options and come up with the best bulk WhatsApp marketing software like SalesTown. Unlike many unofficial WhatsApp marketing software available in the market, SalesTown is officially recognized by Meta. This ensures your number stays safe from being blocked, giving you peace of mind while running your campaigns.

Whether you want to send WhatsApp Broadcasts, automate replies, accept payments, manage Live Chats, or use WhatsApp Chatbots, your software should cover all these features in one place.

Businesses prefer WhatsApp for marketing because it allows direct and personal communication with customers. But managing this on a large scale can be tough without the right tools. This is where bulk WhatsApp marketing software helps—it makes your campaigns easier to manage, automates tasks, and increases customer engagement.

What Is WhatsApp Marketing Software & Why Do You Need It?

WhatsApp marketing software helps businesses send messages, promotions, and updates to customers on WhatsApp in a simple and organized way.

WhatsApp Business, the free app for small businesses, has limited features for marketing. That’s why WhatsApp introduced the WhatsApp Business API, which allows businesses to send messages at scale.

However, the API doesn’t come with a built-in dashboard. To send and manage messages easily, you need a WhatsApp marketing software that provides a user-friendly interface. These tools help you create campaigns, organize contacts, track performance, and automate messages.

Different software solutions vary in features, pricing, and how they integrate with WhatsApp. We’ll explore the best options to help you find the right one.

How to Choose the Best WhatsApp Marketing Software

With so many WhatsApp marketing tools available, it’s important to choose one that aligns with your business needs. The right software should simplify communication, automate campaigns, and ensure cost-effective messaging. Here are the key factors to consider:

1. Effortless WhatsApp API Integration

Setting up the WhatsApp Business API can be technical and time-consuming. A reliable platform should offer built-in API integration that simplifies the setup process. Features like automated API approval, quick onboarding, and seamless connection to WhatsApp’s official API ensure that you can start messaging customers without unnecessary delays or complications.

2. Easy-to-Use Campaign Management

A user-friendly WhatsApp marketing tool should allow you to create, schedule, and monitor campaigns with minimal effort. Look for features like drag-and-drop message builders, automated responses, real-time tracking, audience segmentation, and multimedia messaging support to enhance engagement. The ability to personalize messages and automate follow-ups can significantly improve campaign effectiveness.

3. Transparent and Cost-Effective Pricing

Many platforms include hidden charges that can make WhatsApp marketing more expensive than expected. The best software should have a clear pricing structure, charging only for the messages sent without additional setup fees or costly licensing requirements. Choosing a platform with pay-as-you-go or subscription-based pricing options ensures that you stay within budget while scaling your campaigns.

“If you want a trusted and powerful WhatsApp marketing software, try SalesTown. It’s officially approved by Meta, so your number stays safe while giving you all the tools to grow your business.”

Top 13 Official WhatsApp Marketing Software

When you start looking for WhatsApp marketing software, you’ll find many unofficial tools offering cheap bulk messaging services. But using such software can hurt your business in the long run. These tools are not approved by Meta, and they can get your number blocked or risk your customer’s data. To keep your business safe, it’s important to choose reliable and official WhatsApp marketing software.

Here are the top 13 WhatsApp marketing tools you can trust:

1. SalesTown: The Best WhatsApp Bulk Messaging Software

SalesTown is a comprehensive WhatsApp marketing solution, designed to help businesses manage and send bulk messages easily. As an official WhatsApp Business Solution Provider (BSP), SalesTown offers full integration with the WhatsApp API, allowing you to streamline your marketing campaigns directly from its user-friendly platform. Whether you want to send promotional messages, customer updates, or notifications, SalesTown makes it easy to do so without any coding knowledge.

Beyond just a WhatsApp bulk sender, SalesTown provides a range of features to enhance your marketing efforts. It’s also integrated with CRM and supports multi-channel marketing, including email and SMS, so you can manage all your communication from one place.

Reasons to Choose SalesTown for Bulk WhatsApp Messaging

1. Easy API Integration: SalesTown provides seamless WhatsApp API integration. You can activate your WhatsApp Business Account within minutes and start creating campaigns without any technical skills.
2. Fast Setup: Connecting your WhatsApp Business Account to SalesTown’s interface is quick and simple. It eliminates the hassle of manual configurations, letting you focus on creating impactful campaigns.
3. Message Templates Made Easy : SalesTown allows you to create personalized message templates, including multimedia options like images, videos, and buttons. Once created, you can easily submit them for approval through the platform.
4. Interactive Messaging : You can design interactive messages that include quick reply buttons, making it easier for your customers to engage with your business directly within the chat.
5. Multichannel Automation: SalesTown lets you integrate WhatsApp messages into your multi-channel marketing automation workflows. You can combine WhatsApp, email, and SMS to deliver a cohesive customer experience across multiple touchpoints.
6. Receive Inbound Messages: SalesTown allows you to handle inbound messages from customers, so you can respond quickly and efficiently to their needs, enhancing customer satisfaction.
7. Easy Contact List Management : Build and manage your WhatsApp subscriber lists directly from SalesTown. You can segment contacts for better targeting, track their engagement, and organize them for future campaigns.
8. Campaign Monitoring: SalesTown offers detailed analytics, enabling you to track the performance of your WhatsApp campaigns in real time. Monitor open rates, delivery rates, and customer engagement from a single dashboard.
9. Global Reach: With SalesTown, you can send WhatsApp campaigns to customers in over 100 countries and support messages in multiple languages, making it ideal for businesses with a global audience.
10. No License Fees: There are no extra setup or license fees for using WhatsApp Campaigns with SalesTown. You only pay for the number of messages you send, making it cost-effective for businesses of all sizes.
11. All-in-One Communication: SalesTown isn’t just for WhatsApp. It combines email, SMS, and WhatsApp marketing, giving you the flexibility to manage your entire communication strategy in one place. For example, you can create an automated series that includes WhatsApp reminders, email follow-ups, and SMS notifications for better engagement.

SalesTown Pricing

SalesTown offers a comprehensive marketing plan for just ₹2,200 per user per month, providing an all-in-one solution that includes WhatsApp marketing, email marketing, chatbot integration, helpdesk support, and a mobile app. This plan allows you to send bulk messages, create personalized templates, and engage customers seamlessly across multiple channels. Plus, there are no extra setup fees—just pay for the messages you send. With SalesTown you can streamline your entire communication strategy in one platform, making it a cost-effective choice for businesses of all sizes.

2. Brevo

Brevo, an official WhatsApp Business Solution Provider and Meta Business Partner offers an easy-to-use platform for sending bulk WhatsApp messages. Known for its comprehensive CRM and email marketing features, Brevo integrates WhatsApp marketing, making it simple to run campaigns without technical expertise.

Key Features of Brevo

• • Brevo connects your WhatsApp Business Account quickly, enabling you to launch campaigns without coding.
  • Create personalized templates (including multimedia) easily within Brevo and get them approved without hassle.
  • Use quick reply buttons and interactive messaging to engage customers directly.
  • Combine WhatsApp, email, and SMS in automated campaigns for a cohesive customer experience.
  • Set automated replies for customer queries and receive inbound messages for seamless communication.

Brevo Pricing

You can start WhatsApp campaigns on any Brevo plan, even the free version. Pricing is based on the number of messages sent, with costs varying by region. For example, sending 1,000 WhatsApp messages to India costs ₹962.6, and to the US, it’s around $31.59.

Brevo’s all-in-one solution, combining WhatsApp, email, and SMS, makes it ideal for businesses seeking an easy and scalable bulk messaging platform.

3. Wati

Wati is a WhatsApp Business Solution Provider (BSP) that specializes in helping businesses send bulk messages efficiently through WhatsApp. With an easy-to-use platform and seamless API integration, Wati is designed to make WhatsApp marketing simple, especially for small and medium-sized businesses.

Key Features of Wati

• • Wati connects your WhatsApp Business Account easily, allowing you to start bulk messaging campaigns without any coding.
  • Create and manage message templates, including multimedia formats, directly within the platform.
  • Segment your contact lists for targeted messaging, ensuring better engagement.
  • Set up automatic replies and workflows to enhance customer interactions.

Wati Pricing

Wati offers flexible pricing starting at $49/month for its Starter Plan, which includes 1 WhatsApp Business API number and 5 team members. For more advanced features, the Pro Plan costs $99/month, supporting 10 team members and message automation. Custom pricing is available for larger enterprises. There are no setup fees, and you only pay for the messages you send, with costs varying by region. This makes Wati an affordable and scalable solution for businesses looking to expand their WhatsApp marketing efforts.

4. Double Tick

Double Tick is a WhatsApp Business Solution Provider that streamlines the process of sending bulk messages. Designed for businesses of all sizes, Double Tick offers an intuitive platform that simplifies WhatsApp marketing and customer engagement.

Key Features of Double Tick

• • Connect your WhatsApp Business Account quickly without any technical skills required.
  • Create and manage message templates for quick and efficient communication.
  • Organize and segment your contact lists to target specific audiences effectively.

Double Tick Pricing

Double Tick offers three pricing plans: the Basic Plan at $30/month, which includes 1 WhatsApp Business API number and 5,000 messages; the Pro Plan at $75/month, featuring 1 WhatsApp Business API number and 15,000 messages; and the Business Plan at $150/month, which provides 1 WhatsApp Business API number and 50,000 messages per month. Additional messages beyond the plan limits are charged at $0.005 per message. This tiered pricing structure makes Double Tick a flexible option for businesses of all sizes looking to enhance their WhatsApp marketing.

5. Aisensy

Aisensy is a WhatsApp Business Solution Provider that focuses on helping businesses send bulk messages efficiently. It offers an easy-to-use platform designed for effective customer communication and engagement through WhatsApp.

Key Features of Aisensy

• • Quickly connect your WhatsApp Business Account without any technical skills.
  • Create and customize message templates to suit your brand’s voice.
  • Easily manage and segment your contacts for targeted messaging.
  • Set up automated responses to interact with customers promptly.

Aisensy Pricing

AisenSy offers three pricing plans: Basic, Pro, and Enterprise. The Basic plan starts at ₹999/month and includes 1000 free service conversations. The Pro plan, priced at ₹2399/month, offers additional features like campaign scheduling and click tracking. The Enterprise plan is custom-priced for large organizations with specific needs. All plans provide unlimited users and a 14-day free trial.

6. Twilio

Twilio is a versatile communication platform that provides businesses with the tools to send bulk messages via WhatsApp. Known for its robust API, Twilio enables seamless integration and efficient customer communication.

Key Features of Twilio

• • Easily connect Twilio to your existing systems with its powerful API, allowing for customized messaging solutions.
  • Create and manage message templates for consistent communication with your audience.
  • Twilio can grow with your business, accommodating small to large-scale messaging needs.

Twilio Pricing

Twilio offers a pay-as-you-go pricing model for WhatsApp messaging. Sending messages costs $0.005 per message for destinations in the US, while international rates vary by country. There may also be additional costs for setting up a WhatsApp Business number and for any extra features you choose to use. This flexible pricing structure makes Twilio an appealing choice for businesses looking to enhance their messaging capabilities.

7. NovoChat

NovoChat is a straightforward WhatsApp marketing platform designed to help businesses engage with customers effectively. It offers various tools for sending bulk messages, managing contacts, and automating responses.

Key Features of NovoChat

• • Quickly connect your WhatsApp Business Account with a simple setup process.
  • Send personalized bulk messages to your contacts with just a few clicks.
  • Organize and segment your contact lists for targeted messaging.
  • Set up automated responses to customer inquiries for instant engagement.

NovoChat Pricing

NovoChat offers three pricing plans: Starter, Pro, and Business. The Starter plan is suitable for small businesses with 500 contacts, while the Pro and Business plans cater to larger organizations with up to 20,000 contacts. All plans include unlimited automation and staff logins. Prices range from USD 25 to USD 249 per month.

8. Pilvo

Pillvo is a reliable WhatsApp marketing tool designed to help businesses communicate with customers seamlessly. It offers a range of features to facilitate bulk messaging, contact management, and customer engagement.

Key Features of Pillvo

• • Easily integrate Pillvo with your WhatsApp Business Account for quick setup.
  • Send personalized bulk messages to your audience to boost engagement.
  • Manage and organize your contacts efficiently for targeted messaging.
  • Set up automated replies to provide instant answers to customer queries.

Plivo Pricing

Plivo’s WhatsApp Business API pricing is based on a pay-per-conversation model. There’s a fixed platform fee of ₹0.066/conversation, and you’ll also need to pay Meta’s fee per conversation. Additionally, Plivo offers volume-based discounts for higher messaging volumes.

9. Respond.io – Best for AI-Powered WhatsApp Marketing

Respond.io is an AI-powered WhatsApp marketing platform that lets businesses automate their communication.

Key Features of Respond.io

✅ AI-powered chatbots for automated responses.
✅ WhatsApp, email, and SMS integration.
✅ CRM tools for customer data tracking.

Respond.io Pricing

• Team Plan starts at $79/month.

10. CM.com – Best for Large Enterprises

CM.com is a WhatsApp marketing tool for enterprises, offering chatbots, automation, and scalable messaging.

Key Features of CM.com

✅ AI-powered chatbots for automated conversations.
✅ Scalable messaging for large businesses.
✅ Supports omnichannel marketing.

CM.com Pricing

• Custom pricing based on business needs.

11. Zoko – Best for WhatsApp eCommerce

Zoko is a WhatsApp marketing tool designed for online stores, allowing businesses to sell through WhatsApp.

Key Features of Zoko

✅ WhatsApp commerce & sales automation.
✅ Bulk messaging & personalized templates.
✅ Shopify integration for eCommerce businesses.

Zoko Pricing

• ₹2,999/month + WhatsApp message costs.

12. Gupshup – Best for Large-Scale WhatsApp Campaigns

Gupshup is a WhatsApp API provider that specializes in bulk messaging and chatbot automation.

Key Features of Gupshup

✅ Supports high-volume WhatsApp campaigns.
✅ AI-powered chatbots for automated messaging.
✅ Pay-as-you-go pricing for flexibility.

Gupshup Pricing

• Varies by usage and location.

13. 360dialog – Best for Cost-Effective WhatsApp API Access

360dialog is an official WhatsApp API provider offering businesses direct API access for messaging.

Key Features of 360dialog

✅ Direct WhatsApp API access.
✅ Scalable messaging for global businesses.
✅ Cost-effective for high-volume messaging.

360dialog Pricing

• €49/month + WhatsApp message fees.

Best Practices for Sending Bulk WhatsApp Messages

WhatsApp is now a primary tool for business communication as it makes it easy to get in touch with customers. In business communication, it is crucial to know the best practices of using WhatsApp for sending many messages at a time and ensure the messages we send are welcomed by the receiver and all the regulations of WhatsApp are followed strictly. Below, we bring you some tips that you can follow when planning and executing your bulk message marketing.

1. Build a Permission-Based List
   There are also important rules that shoud be followed, for example, be certain that the contacts are provided by the subscribers. This makes the receiver trust the information being forwarded and also, it has little or no percentage of getting to the spam folder. Make sure the consent is expressed through mediums such as Website sign up, In-store promotions or even by filling consent forms.
2. Use WhatsApp Business API
   For high numbers of messages or other typical ICO and token sales features, the WhatsApp Business API is professional and volumetric. It enables the organization to adhere to the company’s policies, which are set for use of WhatsApp, and in addition comes with extra features such as automation, templates and an analytic section.
3. Craft Engaging Content
   Be brief, pertinent and provide your audience with messages that will be useful to them. Add the recipient’s name and order history while maintaining an easy-to-read CTS that encourages interaction. Do not overuse sales language as it might be unaccepted by the audience.
4. Segment Your Audience
   Breakdown of your target market by demographic, behavior or interests enables you to communicate relevant information. For instance, inform many purchase consumers about the availability of some special offers or send messages with offers of close ones.
5. Timing Is Crucial
   It is necessary to send messages at certain times of the day to avoid interfering with customer’s schedules and increase message prominence. Especially do not send it at night time or on holidays unless it contains important information.
6. Leverage Multimedia
   WhatsApp has integration for images, videos, voice, and PDF format files. Media can also be incorporated into the messages making the messages more interesting. For instance, a video demonstration or a product catalog are two of the higher response generation tools.
7. Monitor and Analyze Performance
   Measurable aspects to pay attention to include; Open rate, Response rate, and Conversions whereby these goals apply to your campaign. Make good use of such insights to fashion messages that would yield better results in future communication.
8. Stay Compliant with WhatsApp Policies
   Stay clear of WhatsApp violation and punishment by embracing the WhatsApp terms of service. Do not send messages that broadcasting and be sure your message is of value to the recipient.
9. Include an Opt-Out Option
   That means providing recipients the option to unsubscribe from further e-mail messages. This sustains the privacy laws and above all steadies a healthy relationship with the audience.

Wrapping Up

The ultimate goal of any WhatsApp marketing tool is to enhance your connection with customers in a personal and efficient manner. The right software should align with your business objectives and communication style.

As you evaluate these options, consider starting with a free trial when available. This hands-on experience can provide valuable insights into how well the software meets your specific needs.

Remember, the most effective tool is one that not only fits your current requirements but also supports your long-term marketing strategy. By choosing wisely, you can significantly enhance your customer engagement and streamline your WhatsApp marketing efforts.

Frequently Asked Questions (FAQ’s) 

1. What is WhatsApp Marketing Software?

WhatsApp Marketing Software helps businesses communicate with customers on WhatsApp by sending bulk messages, automating replies, managing chats, and even processing payments. It’s a powerful tool to improve customer engagement, support, and marketing efforts in a secure and efficient way.

2. Is it safe to use WhatsApp Marketing Software?

Using officially recognized WhatsApp marketing software, like SalesTown, is safe as it’s Meta-approved. Unofficial tools can get your number blocked or compromise data. Always choose trusted software to ensure your marketing efforts remain secure and your account stays safe.

3. Can WhatsApp Marketing Software help me grow my business?

Yes, WhatsApp Marketing Software can significantly grow your business by automating communication, sending bulk messages, and providing 24/7 support. It enhances customer engagement, saves time, and boosts sales by streamlining your marketing and customer service processes.

4. Can I use WhatsApp Marketing Software for customer support?

Yes, most WhatsApp marketing tools come with features like live chat and AI-powered chatbots. These tools help businesses respond to customer queries instantly, improving customer satisfaction, reducing wait times, and offering better overall support.

5. How do I choose the right WhatsApp Marketing Software for my business?

Choose software based on your business needs, such as bulk messaging, automation, and CRM integration. Ensure the software is officially recognized by Meta, like SalesTown, to avoid security issues and get the best performance for your marketing campaigns.