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Best B2B CRM Software Provider in 2024

CRM Software

As a B2B business, are you tired of jumping through hoops to close sales? Do you pour time and money into generating promising leads, only to have them go into a black hole of unread emails and never-ending follow-ups? Does your sales process feel scattered and disjointed, with poor communication between teams? 

Well,  You’re not the only one feeling this frustration. 

Many B2B organizations struggle to manage their lengthy sales cycles because they lack the tools to effectively track leads and opportunities. Without visibility into your pipeline, sales reps work blindly, marketing assets are wasted, and deals stall without reason. 

Your well-earned leads shouldn’t disappear into a void. Take control of your sales process with a solution tailored for B2B success. With the right systems in place, you can optimize workflows, monitor your pipeline’s health, and maximize conversion rates. In this blog, we’ll look at the main competitors in the industry, each claiming for the title of Best B2B CRM System.

What is B2B CRM Software?

Before we dive into the contenders, let’s take a quick look at what B2B CRM software is all about. CRM software, also known as Customer Relationship Management software, is a technological solution that helps businesses in managing their relationships with customers, clients, and partners. B2B CRM stands for Business to Business Customer Relationship Management.

It refers to the technologies and strategies used by companies to manage their relationships and interactions with other businesses. This includes storing customer data from different sources (e.g. website ,web form, email, social media, meetings, chats,etc.)  tracking sales interactions, automating marketing, and analyzing data to understand and better serve their business customers. The goal of B2B CRM is to find, attract, and retain business customers and clients to grow the company’s bottom line.

Read Also: Best CRM for Real Estate 

Key differences between B2B CRM Software and B2C CRM Software:

FeatureB2B CRM SoftwareB2C CRM Software
CustomersBusinesses and organizationsIndividual consumers
Sales CycleLong and complex, with multiple decision-makersShort and impulsive, often driven by emotions
Deal SizeTypically larger and more complexSmaller and easier to manage
RelationshipsFocuses on building long-term, strategic partnershipsFocuses on individual transactions and short-term satisfaction
FeaturesAdvanced lead scoring, opportunity management, complex pipeline tracking, quoting and proposal toolsUser-friendly shopping cart integration, customer loyalty programs, personalized recommendations
DataFocuses on detailed company information, contact roles, and purchase historyFocuses on individual customer preferences, purchase history, and browsing behavior
MarketingTargeted campaigns, nurturing leads through multiple channelsBroad campaigns, quick conversions, leveraging social media
TrainingMore complex, requires understanding of sales processes and CRM featuresSimpler, focuses on basic purchase workflows and product use
CostTypically higher due to advanced features and larger data volumeCan be less expensive due to simpler features and smaller data volume

Key Features of Best B2B CRM Software

To be considered the best B2B CRM software provider in 2024, a platform should offer a range of essential features, including:

Contact and Account Management: B2B CRM software allows you to keep specific information about your client base, such as contact information, company profiles, and previous contacts. This helps in the maintenance of an extensive database of your company ties.

Sales & Lead Management: CRM software assists in the tracking of sales leads, opportunities, and the full sales process. It enables sales teams to organize and prioritize leads, forecast sales, and collaborate on deals. 

Opportunity Tracking: B2B CRM solutions allow you to track and manage prospects or deals as they progress through the sales cycle, from initial contact to deal closure.

Pipeline Management: You can visualize and manage your sales pipeline, providing insights into potential revenue and assisting sales teams in focusing on high-priority projects.

Task and Calendar Management: B2B CRM solutions include features for scheduling tasks, appointments, and follow-ups, allowing you to keep organized and on top of customer interactions.

Analytics and Reporting: B2B CRM software includes reporting and analytics tools that will help you in analyzing sales performance, customer interactions, and other relevant information in order to make data-driven decisions.

Customization: B2B CRM software can be customized to meet your individual business operations and requirements. Creating custom fields, workflows, and automation rules are all part of this.

Why is B2b CRM software important for B2B companies?

Managing customer Information: CRM software enables B2B businesses to centralize and organize customer data, such as contact information, communication history, purchase history, and other relevant information. This allows sales and marketing teams to better understand their consumers and prospects and adjust their interactions and products.

Marketing Campaign Management: B2B businesses frequently run marketing campaigns to reach out to potential customers. CRM software can help in the planning, execution, and analysis of these campaigns by tracking leads, measuring conversions, and calculating ROI.

Collaboration and Communication: CRM software often includes team collaboration and communication functions. This enables employees from several departments to share information and collaborate to deliver a more uniform and smooth customer experience.

Customer Retention and Upselling: B2B organizations can improve customer retention and uncover possibilities for upselling or cross-selling additional products or services by understanding their customers’ requirements and preferences.

Integration with Other Systems: Many CRM solutions include the ability to integrate with other software, including as email marketing tools, accounting software, and e-commerce platforms. This integration improves productivity by streamlining business processes and reducing human data entry.

Customer Support and Service: Several B2B companies offer their customers ongoing support and services. CRM systems aid in the management of customer service requests, the tracking of service history, and the provision of fast responses, all of which can improve customer satisfaction and retention.

Read Also: Benefits of CRM

B2B CRM Statistics Data
CRM Impact on Sales Revenue According to a Nucleus Research report, CRM applications can deliver an average return of $8.71 for every dollar spent, showcasing a substantial impact on sales revenue.
B2B Companies Adopting CRM A survey by Capterra found that approximately 75% of B2B companies use a CRM system to manage and optimize their customer interactions and sales processes
CRM and Customer Retention Harvard Business Review suggests that increasing customer retention rates by just 5% can result in profit increases ranging from 25% to 95%, underlining the role of CRM in customer retention.
CRM Adoption in Small and Medium Enterprises (SMEs) According to SMB Group, around 56% of small and medium-sized enterprises (SMEs) have adopted CRM solutions to streamline their sales and customer management processes.
Impact of CRM on Sales Productivity Sales teams that use CRM tools can experience a 15% increase in productivity, as reported by Salesforce, highlighting the efficiency gains associated with CRM adoption.
CRM and Improved Customer Experience A study by SuperOffice indicates that businesses that prioritize customer experience through CRM see, on average, a 10-15% increase in revenue and a 20% increase in customer satisfaction.

Now, let’s explore the Best B2B CRM software providers of 2024.

SalesTown: SalesTown CRM is a revolutionary B2B CRM software that aims to improve businesses sales and customer relationship management processes. It focuses on lead management, pipeline tracking, and analytics tools.

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Pricing: SalesTown has a free version that includes basic features. paid plan start at around 4.79$/user/month.which cost is less than a coffee per day for a Single Sales Person.

Key Features:

  • Lead and contact management
  • Sales pipeline and opportunity tracking
  • Email marketing and communication tools
  • Customizable reports and dashboards
  • Integration options for third-party apps and services

Take the Next Step: Book Your Free CRM Demo

HubSpot: offers an easy-to-use B2B CRM platform focused on inbound marketing and sales. It’s a popular choice for small to medium-sized businesses looking for an easy-to-use, integrated solution.


Pricing: HubSpot’s CRM software offers a free basic version with paid add-ons for more advanced features. Paid plans, including Sales Hub and Service Hub, start at around $50 per month per user.

Key Features:

  • Contact and lead management
  • Email tracking and automation
  • Marketing automation
  • Sales analytics and reporting
  • Integrations with HubSpot’s other marketing and sales tools

Zoho CRM: Zoho CRM is an affordable, feature-rich B2B CRM system that is appropriate for organizations of all sizes. It offers a wide range of solutions for streamlining sales, marketing, and customer service activities.

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Pricing: Zoho CRM offers a free version with limited features and paid plans starting at around $12 per user per month. More advanced plans are available, providing additional features and customization options.

Key Features:

  • Sales automation and workflow management
  • Email marketing and social media integration
  • Advanced analytics and reporting
  • Mobile CRM capabilities
  • Integration with other Zoho applications

Salesforce: Salesforce is the broad CRM market leader, offering a wide range of solutions for B2B companies. It’s known for its flexibility and scalability, catering to businesses of all sizes.

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Pricing: Salesforce pricing varies depending on the edition and features. The “Sales Cloud” starts at $25/user/month, while the “Enterprise” edition is $150/user/month.

Key Features: 

  • lead and opportunity management
  • sales forecasting, customer support
  • marketing automation
  • robust reporting and analytics.

Microsoft Dynamics 365: Microsoft’s CRM offering, Dynamics 365, offers B2B organizations a comprehensive range of business applications, including CRM and ERP.

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Pricing: Pricing varies based on the specific Dynamics 365 modules and user requirements. The “Sales” module starts at $65/user/month.

Key Features: 

  • sales force automation
  • marketing automation
  • customer service
  • analytics with seamless integration with other Microsoft products like Office 365

What Makes the Best B2B CRM Software?

Needs differ from business to business, but here are a few of the most significant features to look for in a B2B CRM:

  • Customization and Flexibility: B2B companies frequently have their own processes and language. The greatest CRM systems are adaptable and can be tailored to a company’s specific workflows and requirements.
  • Ease of Use: When a CRM is simple to understand and use, your team can gain more value from it faster.
  • Scalability: A B2B CRM system should be flexible to handle an increasing number of accounts, contacts, and interactions as the B2B organization grows.
  • Customer Support: Even with the most user-friendly CRM system, you will almost certainly require customer support at some point. Look for a CRM platform that provides helpful, professional customer service.
  • Integration Capabilities: B2B companies often use many different tools, therefore it’s important that their CRM software can interact with the other tools and systems they use.
  • User-Friendly Interface: Design simply to improve user experience and increase adoption.


Having a good system to manage customer relationships (CRM) is super important in today’s B2B world, especially in 2024!  The right CRM can make a huge difference in your business.

SalesTown CRM is a game-changer that can help your B2B company run smoother, sell more, and keep your customers happy. Here’s how:

  • Streamline operations: SalesTown helps you organize everything in one place, saving you time and effort.
  • Increase sales: With better lead tracking and sales tools, you’ll close more deals.
  • Happy customers: SalesTown helps you stay on top of customer needs, leading to satisfied clients.

If you’re looking for a powerful and easy-to-use CRM for your B2B business, then SalesTown CRM is the perfect solution!

Get a Free Demo

 Frequently Asked Questions ( Faqs )

Q. Who is the Best b2b CRM Software provider?

SalesTown stands out as a #No. 1 b2b CRM Software provider, recognized for its innovative solutions that seamlessly integrate AI and automation, empowering businesses to enhance customer relationships and drive sales growth. 

Q. What features should I look for in Best B2B CRM software?

Contact management, lead tracking, opportunity management, pipeline management, integration capabilities, reporting and analytics, and mobile accessibility are all desirable characteristics. 

Q. How does B2B CRM differ from B2C CRM?

While both B2B and B2C CRMs share common features, B2B CRM typically focuses on longer sales cycles, account-based selling, and complex relationship management. B2C CRM, on the other hand, is often more transactional and focuses on individual consumer interactions.

Q. Why SalesTown over Salesforce?

SalesTown is better than Salesforce for sales and marketing, as well as being one of the best CRMs for small businesses, thanks to its robust free plan. in addition, it provides additional avenues for client communication.


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