Best whatsapp marketing software for sending Bulk messages (2024)
WhatsApp is one of the most popular messaging apps worldwide, with millions of businesses using it to connect with customers daily.
If you’re thinking about using WhatsApp for marketing, it’s a smart move. It offers a direct way to communicate with your audience, helping you boost engagement and build stronger relationships. One of the key advantages of WhatsApp is its ability to send bulk messages—whether for promotions, updates, or customer support. This allows businesses to reach a large number of customers instantly.
However, managing these large-scale campaigns manually can be difficult and time-consuming. This is where WhatsApp marketing software comes in. These tools help businesses send bulk messages efficiently, automate processes, and track campaign performance, making it easier to manage customer communication on a big scale.
But, with so many WhatsApp marketing tools available, choosing the right one can be a challenge. Some tools are easy and affordable, but may not scale well for growing businesses. Others offer more features but come with a higher price tag. To make your decision easier, we’ve reviewed the 8 best WhatsApp marketing software for bulk messaging, highlighting their features, pros, and cons so you can find the best fit for your business.
What is WhatsApp Marketing Software?
WhatsApp marketing software allows businesses to easily send messages to customers through WhatsApp. While WhatsApp initially had limited marketing features, the introduction of the WhatsApp Business API has opened up more possibilities.
However, the API itself doesn’t come with an easy-to-use interface. It simply acts as a connection between different platforms. This is where WhatsApp marketing software comes in—it gives businesses a user-friendly interface to create, manage, and send messages on WhatsApp without the need for complex coding. These platforms usually come with additional features like managing contact lists and tracking how well your campaigns are performing.
It’s important to note that to connect WhatsApp to your platform, you need a Business Solution Provider (BSP), which acts as a bridge between your software and WhatsApp. Each software option differs in how it handles messages, integrates with WhatsApp, and its pricing structure. We’ll explore the top providers to help you choose the right one for your needs.
Best WhatsApp Marketing Software: Comparison table
| Software | Best For | Pricing |
|---|---|---|
| SalesTown | Full integration, CRM, multi-channel marketing | Pay per message, ₹2,200/user/month |
| Brevo | Integrated CRM and Marketing | Based on messages; e.g., ₹962.6 for 1,000 messages in India |
| Wati | Small to Medium Businesses | Starts at $49/month for the Starter Plan; custom pricing for enterprises |
Double tick | Flexible Messaging Needs | Basic Plan at $30/month; Pro Plan at $75/month; Business Plan at $150/month; $0.005 for extra messages |
| Aisensy | User-friendly Interface | Basic plan at ₹999/month (1,000 conversations); Pro at ₹2399/month |
| Twilio | Customizable Messaging Solutions | $0.005/message in the US; varies by country for international rates |
| NovoChat | Engaging Customer Communication | Pricing ranges from $25 to $249/month depending on the plan |
| Pillvo | Effective Customer Communication | Pay-per-conversation model; ₹0.066/conversation + Meta’s fee |
1. SalesTown: The Best WhatsApp Bulk Messaging Software
SalesTown is a comprehensive WhatsApp marketing solution, designed to help businesses manage and send bulk messages easily. As an official WhatsApp Business Solution Provider (BSP), SalesTown offers full integration with the WhatsApp API, allowing you to streamline your marketing campaigns directly from its user-friendly platform. Whether you want to send promotional messages, customer updates, or notifications, SalesTown makes it easy to do so without any coding knowledge.
Beyond just a WhatsApp bulk sender, SalesTown provides a range of features to enhance your marketing efforts. It’s also integrated with CRM and supports multi-channel marketing, including email and SMS, so you can manage all your communication from one place.
Reasons to Choose SalesTown for Bulk WhatsApp Messaging
- Easy API Integration: SalesTown provides seamless WhatsApp API integration. You can activate your WhatsApp Business Account within minutes and start creating campaigns without any technical skills.
- Fast Setup: Connecting your WhatsApp Business Account to SalesTown’s interface is quick and simple. It eliminates the hassle of manual configurations, letting you focus on creating impactful campaigns.
- Message Templates Made Easy : SalesTown allows you to create personalized message templates, including multimedia options like images, videos, and buttons. Once created, you can easily submit them for approval through the platform.
- Interactive Messaging : You can design interactive messages that include quick reply buttons, making it easier for your customers to engage with your business directly within the chat.
- Multichannel Automation: SalesTown lets you integrate WhatsApp messages into your multi-channel marketing automation workflows. You can combine WhatsApp, email, and SMS to deliver a cohesive customer experience across multiple touchpoints.
- Receive Inbound Messages: SalesTown allows you to handle inbound messages from customers, so you can respond quickly and efficiently to their needs, enhancing customer satisfaction.
- Easy Contact List Management : Build and manage your WhatsApp subscriber lists directly from SalesTown. You can segment contacts for better targeting, track their engagement, and organize them for future campaigns.
- Campaign Monitoring: SalesTown offers detailed analytics, enabling you to track the performance of your WhatsApp campaigns in real time. Monitor open rates, delivery rates, and customer engagement from a single dashboard.
- Global Reach: With SalesTown, you can send WhatsApp campaigns to customers in over 100 countries and support messages in multiple languages, making it ideal for businesses with a global audience.
- No License Fees: There are no extra setup or license fees for using WhatsApp Campaigns with SalesTown. You only pay for the number of messages you send, making it cost-effective for businesses of all sizes.
- All-in-One Communication: SalesTown isn’t just for WhatsApp. It combines email, SMS, and WhatsApp marketing, giving you the flexibility to manage your entire communication strategy in one place. For example, you can create an automated series that includes WhatsApp reminders, email follow-ups, and SMS notifications for better engagement.
SalesTown offers a comprehensive marketing plan for just ₹2,200 per user per month, providing an all-in-one solution that includes WhatsApp marketing, email marketing, chatbot integration, helpdesk support, and a mobile app. This plan allows you to send bulk messages, create personalized templates, and engage customers seamlessly across multiple channels. Plus, there are no extra setup fees—just pay for the messages you send. With SalesTown you can streamline your entire communication strategy in one platform, making it a cost-effective choice for businesses of all sizes.
2. Brevo
Brevo, an official WhatsApp Business Solution Provider and Meta Business Partner, offers an easy-to-use platform for sending bulk WhatsApp messages. Known for its comprehensive CRM and email marketing features, Brevo integrates WhatsApp marketing, making it simple to run campaigns without technical expertise.
Key Features of Brevo
- Brevo connects your WhatsApp Business Account quickly, enabling you to launch campaigns without coding.
- Create personalized templates (including multimedia) easily within Brevo and get them approved without hassle.
- Use quick reply buttons and interactive messaging to engage customers directly.
- Combine WhatsApp, email, and SMS in automated campaigns for a cohesive customer experience.
- Set automated replies for customer queries and receive inbound messages for seamless communication.
- Build and manage your WhatsApp contact lists with Brevo’s integrated signup forms.
- Monitor your campaign performance and template status with real-time analytics from Brevo’s dashboard.
- There are no setup or license fees – you only pay for the messages sent, making it cost-effective.
You can start WhatsApp campaigns on any Brevo plan, even the free version. Pricing is based on the number of messages sent, with costs varying by region. For example, sending 1,000 WhatsApp messages to India costs ₹962.6, and to the US, it’s around $31.59.
Brevo’s all-in-one solution, combining WhatsApp, email, and SMS, makes it ideal for businesses seeking an easy and scalable bulk messaging platform.
3. Wati
Wati is a WhatsApp Business Solution Provider (BSP) that specializes in helping businesses send bulk messages efficiently through WhatsApp. With an easy-to-use platform and seamless API integration, Wati is designed to make WhatsApp marketing simple, especially for small and medium-sized businesses.
Key Features of Wati
- Wati connects your WhatsApp Business Account easily, allowing you to start bulk messaging campaigns without any coding.
- Create and manage message templates, including multimedia formats, directly within the platform.
- Segment your contact lists for targeted messaging, ensuring better engagement.
- Set up automatic replies and workflows to enhance customer interactions.
- Wati lets you receive and manage inbound messages from customers, offering a smooth communication experience.
- Track the performance of your WhatsApp campaigns with detailed analytics available on the dashboard.
- Wati offers a cost-effective pricing model, especially for growing businesses.
Wati offers flexible pricing starting at $49/month for its Starter Plan, which includes 1 WhatsApp Business API number and 5 team members. For more advanced features, the Pro Plan costs $99/month, supporting 10 team members and message automation. Custom pricing is available for larger enterprises. There are no setup fees, and you only pay for the messages you send, with costs varying by region. This makes Wati an affordable and scalable solution for businesses looking to expand their WhatsApp marketing efforts.
4. Double Tick
Double Tick is a WhatsApp Business Solution Provider that streamlines the process of sending bulk messages. Designed for businesses of all sizes, Double Tick offers an intuitive platform that simplifies WhatsApp marketing and customer engagement.
Key Features of Double Tick
- Connect your WhatsApp Business Account quickly without any technical skills required.
- Create and manage message templates for quick and efficient communication.
- Organize and segment your contact lists to target specific audiences effectively.
- Set up automated replies to engage with customers instantly.
- Collaborate with your team by adding multiple users to your account for shared access.
- Monitor your campaign performance with detailed analytics to optimize your strategies.
Double Tick offers three pricing plans: the Basic Plan at $30/month, which includes 1 WhatsApp Business API number and 5,000 messages; the Pro Plan at $75/month, featuring 1 WhatsApp Business API number and 15,000 messages; and the Business Plan at $150/month, which provides 1 WhatsApp Business API number and 50,000 messages per month. Additional messages beyond the plan limits are charged at $0.005 per message. This tiered pricing structure makes Double Tick a flexible option for businesses of all sizes looking to enhance their WhatsApp marketing.
5. Aisensy
Aisensy is a WhatsApp Business Solution Provider that focuses on helping businesses send bulk messages efficiently. It offers an easy-to-use platform designed for effective customer communication and engagement through WhatsApp.
Key Features of Aisensy
- Quickly connect your WhatsApp Business Account without any technical skills.
- Create and customize message templates to suit your brand’s voice.
- Easily manage and segment your contacts for targeted messaging.
- Set up automated responses to interact with customers promptly.
- Allow multiple team members to access the platform for better collaboration.
- Track your message performance and campaign results with an easy-to-read dashboard.
AisenSy offers three pricing plans: Basic, Pro, and Enterprise. The Basic plan starts at ₹999/month and includes 1000 free service conversations. The Pro plan, priced at ₹2399/month, offers additional features like campaign scheduling and click tracking. The Enterprise plan is custom-priced for large organizations with specific needs. All plans provide unlimited users and a 14-day free trial.
6. Twilio
Twilio is a versatile communication platform that provides businesses with the tools to send bulk messages via WhatsApp. Known for its robust API, Twilio enables seamless integration and efficient customer communication.
Key Features of Twilio
- Easily connect Twilio to your existing systems with its powerful API, allowing for customized messaging solutions.
- Create and manage message templates for consistent communication with your audience.
- Twilio can grow with your business, accommodating small to large-scale messaging needs.
- Monitor the performance of your messages with real-time analytics and reporting features.
- Send messages not only via WhatsApp but also through SMS, email, and other channels from one platform.
- Set up automated replies to engage customers quickly and efficiently.
Twilio offers a pay-as-you-go pricing model for WhatsApp messaging. Sending messages costs $0.005 per message for destinations in the US, while international rates vary by country. There may also be additional costs for setting up a WhatsApp Business number and for any extra features you choose to use. This flexible pricing structure makes Twilio an appealing choice for businesses looking to enhance their messaging capabilities.
7. NovoChat
NovoChat is a straightforward WhatsApp marketing platform designed to help businesses engage with customers effectively. It offers various tools for sending bulk messages, managing contacts, and automating responses.
Key Features of NovoChat
- Quickly connect your WhatsApp Business Account with a simple setup process.
- Send personalized bulk messages to your contacts with just a few clicks.
- Organize and segment your contact lists for targeted messaging.
- Set up automated responses to customer inquiries for instant engagement.
- Create and save message templates for consistent communication.
- Track your message performance and engagement rates with an easy-to-read dashboard.
NovoChat offers three pricing plans: Starter, Pro, and Business. The Starter plan is suitable for small businesses with 500 contacts, while the Pro and Business plans cater to larger organizations with up to 20,000 contacts. All plans include unlimited automations and staff logins. Prices range from USD 25 to USD 249 per month.
8. Pilvo
Pillvo is a reliable WhatsApp marketing tool designed to help businesses communicate with customers seamlessly. It offers a range of features to facilitate bulk messaging, contact management, and customer engagement.
Key Features of Pillvo
- Easily integrate Pillvo with your WhatsApp Business Account for quick setup.
- Send personalized bulk messages to your audience to boost engagement.
- Manage and organize your contacts efficiently for targeted messaging.
- Set up automated replies to provide instant answers to customer queries.
- Create and save message templates to maintain consistency in your communications.
- Monitor the effectiveness of your campaigns with built-in analytics tools.
Plivo’s WhatsApp Business API pricing is based on a pay-per-conversation model. There’s a fixed platform fee of ₹0.066/conversation, and you’ll also need to pay Meta’s fee per conversation. Additionally, Plivo offers volume-based discounts for higher messaging volumes.
Wrapping Up
The ultimate goal of any WhatsApp marketing tool is to enhance your connection with customers in a personal and efficient manner. The right software should align with your business objectives and communication style.
As you evaluate these options, consider starting with a free trial when available. This hands-on experience can provide valuable insights into how well the software meets your specific needs.
Remember, the most effective tool is one that not only fits your current requirements but also supports your long-term marketing strategy. By choosing wisely, you can significantly enhance your customer engagement and streamline your WhatsApp marketing efforts.
