15 WhatsApp Business Messaging Templates – Boost Sales

Have you ever wondered how to connect with your customers in a way that feels personal and effective? WhatsApp Business is the answer! This powerful tool has revolutionized the way businesses interact with their customers through WhatsApp Marketing, offering a direct and engaging communication channel.

But to truly harness the power of WhatsApp Business, you need to craft messages that resonate with your audience. That’s where WhatsApp Business messaging templates come in. These pre-designed templates can help you streamline your communication, save time, and boost your sales.

In this blog post, we’ll provide you with 15 WhatsApp Business messaging templates that you can customize to suit your specific needs. From welcome messages to sales promotions, these templates will help you connect with your customers, build relationships, and drive results.

Reading Recommendation: If you don’t have a WhatsApp Business acc. read  How to Create a WhatsApp Business Account

What is a WhatsApp Business Message Template?

WhatsApp Business Message Templates are pre-approved messages that you can send to your customers on WhatsApp. These templates are designed to be reusable and help you streamline your communication. They’re particularly useful for sending out important messages like appointment reminders, shipping updates, or promotional offers.

One key feature of these templates is that they can include placeholders for personalized information, like a customer’s name, order details, or appointment time. This allows businesses to deliver tailored messages that feel personal and relevant, even when sent to many customers at once.

Note: To use WhatsApp Business Message Templates, you need to get them approved by Meta  (formerly Facebook). This process involves submitting your templates for review and ensuring they adhere to WhatsApp’s guidelines. Once approved, you can use these templates to send messages to your customers.

Types of WhatsApp Message Template Categories

WhatsApp Business recognizes three main categories for message templates:

1. Utility

Purpose: For messages related to customer service, shipping, or support.

Examples:

• Order/ Delivery confirmation
• Shipping updates
• Payment notifications
• Appointment/ Event reminders
• FAQs
• Customer support inquiries
• Survey/Feedback Request
• Service Outage Alert
• Subscription Renewal
• Security Alert

2. Marketing

Purpose: For promotional messages, sales, or offers.

Examples:

• Product launches
• Sales promotions
• Discounts and coupons
• Abandoned cart reminders
• Upselling or cross-selling opportunities
• Free Trial 
• Referral Programs /Loyalty Rewards
• Exclusive Offer
• Re-engagement Message

3. Appointment Reminders

Purpose: For appointment confirmations or reminders.

Examples:

• One-Time Password (OTP) for Login
• Two-Factor Authentication (2FA) Code
• Account Verification
• New Device Login Alert
• Password Reset Confirmation
• Account Recovery
• Other Confirmation 

By understanding these categories, you can ensure that your templates align with WhatsApp’s guidelines and are approved for use.

👉 Also Read: Types of WhatsApp 

How to Maintain the Authentication of WhatsApp Messaging Templates

Meta Approval: Before using a template, it must be approved by Meta (formerly Facebook). This ensures the content meets WhatsApp’s standards and isn’t spammy or misleading.

Business Verification: Your WhatsApp Business account must be verified. This process confirms your business is legitimate and trustworthy.

Unique Template ID: Each template gets a unique ID after approval, making it easy to track and ensure only approved templates are used.

Include an opt-out option: Give your customers a way to stop receiving messages if they want to. This could be as simple as saying “Reply STOP to unsubscribe” at the end of your message. Respecting your customers’ choices helps maintain your authenticity.

End-to-End Encryption: All messages sent via WhatsApp are encrypted, ensuring only the sender and recipient can read them.

Usage Monitoring: WhatsApp monitors how templates are used. Misuse can lead to restrictions, so it’s important to follow guidelines.

Strict Content Policies: WhatsApp has strict rules about what can be included in templates, ensuring messages are relevant and authentic.

These steps help ensure that your WhatsApp messaging templates are secure, compliant, and trusted by your customers.

15 Examples of WhatsApp Messaging Templates

Template 1: Welcome Message

Purpose: This template is designed to provide a warm and personalized greeting to new leads or customers, making them feel valued right from the start.

Example:

Hi [Customer Name],
Welcome to [Your Business Name]! We’re excited to have you with us. If you need any assistance or have any questions, feel free to reach out. We’re here to help!

Best regards,
[Your Name/Your Team]

When to Use: Send this message as soon as a new customer signs up, makes a first purchase, or expresses interest in your services. This sets a positive tone for your relationship with them.

Template 2: Product/Service Introduction

Purpose: This template helps you introduce your products or services to new customers or leads in a clear and engaging way.

Example:

Hi [Customer Name],
Thank you for connecting with us! We’re excited to introduce you to our [product/service]. At [Your Business Name], we offer [brief description of product/service], designed to [mention key benefit or solution].

Would you like to learn more or schedule a demo? Just let us know!

[Your Name/Your Team]

When to Use: Use this template when you want to give new customers or leads an overview of what you offer, particularly if they’ve shown interest or signed up for more information.

Template 3: Lead Nurturing Follow-Up

Purpose: This template is designed to check in with leads, providing additional information or assistance to help move them further down the sales funnel.

Example:

Hi [Lead Name],
I hope you’re doing well! I wanted to follow up and see if you have any questions about our [product/service]. We’re here to help you with any information you need to make the best decision.

Would you like to schedule a call or get more details? Just let us know how we can assist!

Looking forward to your response,
[Your Name/Your Team]

When to Use: Use this message to follow up with leads who have shown initial interest but haven’t yet taken the next step, such as scheduling a demo or making a purchase. It’s a gentle nudge to keep the conversation going and move them closer to conversion.

Template 4: Promotion Announcement

Purpose: This template is used to announce special offers or discounts to attract and encourage customers to make a purchase.

Example:

Hi [Customer Name],
We’re excited to share a special offer just for you! For a limited time, enjoy [discount amount/percentage] off on [product/service]. Use code [PROMO CODE] at checkout.

Don’t miss out—this offer ends on [expiration date]. If you have any questions or need assistance, we’re here to help!

Happy shopping!
[Your Name/Your Team]

When to Use: Use this message when you have a special promotion or discount to share with customers, especially to drive urgency and boost sales.

Template 5: Event Invitation

Purpose: This template is used to invite customers to upcoming events such as webinars, workshops, or product launches.

Example:

Hi [Customer Name],
We’re thrilled to invite you to our upcoming [event type, e.g., webinar, workshop, product launch] on [event date]! Join us to [brief description of what the event will cover or achieve].

Date: [Event Date]
Time: [Event Time]
Location: [Event Location or Online Link]

Click [here/link] to RSVP and reserve your spot. We look forward to seeing you there!

Best regards,
[Your Name/Your Team]

When to Use: Use this message to invite customers to any event you’re hosting, providing all the necessary details and encouraging them to attend.

Template 6: Abandoned Cart Reminder

Purpose: This template is used to remind customers who have added items to their cart but have not completed the purchase, encouraging them to finalize their transaction.

Example:

Hi [Customer Name],
We noticed you left some items in your cart at [Your Business Name]. Don’t miss out on [mention items or offer]!

Click [here/link] to complete your purchase and enjoy [mention any benefits, such as free shipping or a discount]. If you have any questions or need help, just let us know!

[Your Name/Your Team]

When to Use: Use this message when a customer has items in their cart but hasn’t checked out, helping to recover potentially lost sales and encourage completion of the purchase.

Template 7: Appointment Confirmation

Purpose: This template is used to confirm scheduled meetings or consultations with customers, providing all relevant details and ensuring they are aware of the appointment.

Example:

Hi [Customer Name],
This is a confirmation for your appointment with [Your Business Name].

Date: [Appointment Date]
Time: [Appointment Time]
Location: [Meeting Location or Online Link]

Please let us know if you need to reschedule or have any questions. We look forward to meeting with you!

Best regards,
[Your Name/Your Team]

When to Use: Use this message to confirm upcoming appointments or consultations, ensuring that the customer has all the details and is prepared for the meeting.

Template 8: Order Confirmation

Purpose: This template is used to confirm that an order has been successfully placed, providing customers with details about their purchase.

Example:

Hi [Customer Name],
Thank you for your order with [Your Business Name]! We’re excited to let you know that your order has been confirmed.

Order Number: [Order Number]
Items Purchased: [List of Items]
Total Amount: [Total Amount]
Estimated Delivery Date: [Estimated Delivery Date]

You’ll receive another update once your order is on its way. If you have any questions or need assistance, feel free to reach out.

[Your Name/Your Team]

When to Use: Use this message after a customer has placed an order to confirm the details and provide them with important information about their purchase.

Template 9: Payment Reminder

Purpose: This template is used to gently remind customers about pending payments, encouraging them to complete their transactions.

Example:

Hi [Customer Name],
We hope you’re doing well. This is a friendly reminder that your payment for [invoice/order number] is still pending.

Amount Due: [Amount]
Due Date: [Due Date]

Please make the payment at your earliest convenience to avoid any late fees. If you’ve already made the payment or need assistance, please let us know.

Thank you for your attention to this matter.

Best regards,
[Your Name/Your Team]

When to Use: Use this message when a payment is overdue or approaching its due date, to remind customers to complete their payment in a polite and professional manner.

Template 10: Customer Feedback Request

Purpose: This template is used to request feedback from customers about their experience with your products or services, helping you gather valuable insights.

Example:

Hi [Customer Name],
We hope you’re enjoying your [product/service]! 😊 We’d love to hear your thoughts about your recent experience with us.

Please take a moment to share your feedback by replying to this message or clicking [here/link]. Your input helps us improve and serve you better!

Thank you so much for your time and support!

Best regards,
[Your Name/Your Team]

When to Use: Use this message after a customer has made a purchase or received a service, to gather their feedback and show that you value their opinion.

Template 11: Upsell/Cross-sell Message

Purpose: This template is used to suggest complementary products or upgrades to customers, encouraging additional purchases or enhancements to their current selection.

Example:

Hi [Customer Name],
We noticed you enjoyed [product/service]! 🎉 How about trying our [complementary product/upgrade] to enhance your experience?

Here’s a special offer just for you: [brief description of the offer, e.g., “20% off on your next purchase”].

Click [here/link] to check it out. If you have any questions or need recommendations, we’re here to help!

[Your Name/Your Team]

When to Use: Use this message after a customer has made a purchase or shown interest in a product or service, to recommend additional items or upgrades that could benefit them.

Template 12: Post-Purchase Thank You

Purpose: This template is used to thank customers after a purchase and guide them on the next steps or provide additional information.

Example:

Hi [Customer Name],
Thank you so much for your purchase! 🎉 We’re thrilled to have you as a customer and hope you’re excited about your new [product/service].

Your order is on its way, and you’ll receive an update soon. In the meantime, check out [link to resources, how-to guides, or customer support].

If you have any questions or need further assistance, don’t hesitate to reach out. We’re here to help!

Best regards,
[Your Name/Your Team]

When to Use: Use this message right after a customer completes a purchase to show appreciation, provide them with information about what happens next, and offer support if needed.

Template 13: Re-engagement Message

Purpose: This template is used to reach out to inactive customers with a special offer or incentive to rekindle their interest in your products or services.

Example:

Hi [Customer Name],
We’ve missed you! 🌟 We’re reaching out with a special offer just for you: [brief description of the offer, e.g., “30% off your next purchase”].

We’d love to welcome you back and help you find something you’ll love. Click [here/link] to redeem your offer and see what’s new!

If you have any questions or need assistance, feel free to get in touch. We’re here to help!
[Your Name/Your Team]

When to Use: Use this message to re-engage customers who haven’t interacted with your business in a while, offering them a special deal to encourage them to return.

Template 14: Loyalty Program Invitation

Purpose: This template invites customers to join your loyalty program or rewards club, encouraging them to enjoy exclusive benefits and perks.

Example:

Hi [Customer Name],
We’re excited to invite you to join our Loyalty Program! 🎁 By becoming a member, you’ll enjoy exclusive rewards, special discounts, and early access to new products.

Sign up now and start earning points with every purchase! Click [here/link] to join and see all the amazing benefits waiting for you.

If you have any questions or need more info, just let us know. We’re here to help!

[Your Name/Your Team]

When to Use: Use this message to invite customers who have shown interest or are loyal to your brand, offering them the chance to join your loyalty program and enjoy the associated benefits.

Template 15: Seasonal Greetings

Purpose: This template is used to send personalized greetings for holidays or special occasions, helping to maintain a positive relationship with your customers.

Example:

Hi [Customer Name],
Wishing you a wonderful [holiday/special occasion]! 🎉✨ We hope you enjoy this special time of the year with joy and happiness.

Thank you for being a valued customer. As a token of our appreciation, we’ve got a little something for you: [mention any special offer or discount, if applicable].

Have a fantastic [holiday/special occasion]! If you need anything, we’re just a message away.

Warm regards,
[Your Name/Your Team]

When to Use: Use this message during holidays or special occasions to send well wishes to your customers and show appreciation for their support.

Also Read: How to Send Bulk Messages on WhatsApp? Without Getting Banned 

Best Practices for Using WhatsApp Business Messaging Templates.

Obtain Meta Approval: Remember that all message templates need approval from Meta before you can use them. This ensures compliance with their standards.

Keep it short and sweet: People don’t like reading long messages on their phones. Make your templates brief and to the point. Say what you need to say in as few words as possible.

Be personal: Use the customer’s name when you can. It makes your message feel more friendly and less like a robot is talking to them.

Follow WhatsApp’s Guidelines/ Compliance: Ensure your templates comply with WhatsApp’s policies. Avoid spammy or promotional content that might lead to your messages being flagged or your account being restricted.

Use Emojis Wisely: Emojis can make messages more engaging and friendly. However, use them sparingly and appropriately, ensuring they fit the tone of your message.

Make it easy to respond with Clear CTAs: If you want the customer to do something, make it clear and simple. For example, “Reply YES to confirm your appointment.”

Be consistent with your brand: Make sure your messages sound like your brand. If your brand is fun and casual, your messages should be too.

Offer value Every message should give the customer something useful, whether it’s information, a special offer, or help with a problem.

Respect privacy Don’t share personal information in your templates. Keep things general unless you’re sure it’s okay to mention specific details.

Test before you send: Try out your templates with a small group first. See how people respond and make changes if needed.

Keep updating Review your templates regularly. Make sure they’re still relevant and working well for your business.

By following these simple practices, you can make your WhatsApp Business Messaging Templates more effective and keep your customers happy.

Wrap Up:

We’ve covered a lot of ground in this blog post about WhatsApp Business messaging templates. Here’s a quick recap of what we’ve discussed:

• We explained what WhatsApp Business message templates are and why they’re useful
• We looked at different types of message template categories
• We shared 15 ready-to-use templates for various business scenarios
• We provided best practices for using these templates effectively

By using these templates and following our tips, you can boost your sales, improve customer communication, and streamline your business operations on WhatsApp.

If you’re ready to take your WhatsApp Business messaging to the next level, consider using a WhatsApp CRM. A WhatsApp CRM can help you manage your contacts, automate messages, and track your communication all in one place. It’s a great way to make the most of WhatsApp Business and these messaging templates.