Top 10 Real Estate Calling Scripts for Agents
Real estate agents often need to reach out to lots of people to find new clients. This can be expensive and take a lot of time. One good way to connect with potential clients is through cold calling, but you need to do it well to succeed.
To make successful cold calls in real estate, you should:
- Prepare well
- Choose the right people to call
- Talk to them in a good way
If you’re ready to try cold calling, having some good scripts can really help you get more clients. These Real estate calling scripts are like guides for what to say on the phone.
In this blog post, we’ll talk about how cold calling works in real estate. We’ll also give you 10 different scripts to use. These scripts can help you find new people who might want to buy or sell houses. They can also help you add more contacts to your list. Remember, cold calling takes practice, but with these scripts and some effort, you can get better at it and grow your real estate business.
What is Cold Calling?
Cold calling is when you make phone calls to people you haven’t talked to before in order to introduce yourself and your business. The goal is to find new customers or clients by reaching out to them directly.
In real estate, cold calling involves contacting potential buyers or sellers to see if they’re interested in buying or selling property. It’s called “cold” calling because these people haven’t shown any previous interest in your services. The key is to make a good impression and offer something valuable to get their attention.
Here are 10 useful Real Estate cold-calling scripts
1. First Contact: Introducing Yourself as a Real Estate Agent (Cold Calling Script)
Hi [Prospect Name], this is [Your Name] from [Your Agency]. (Be friendly and smile, even though the person can’t see you!)
(Personalize if possible): I noticed you recently [action related to real estate, e.g., listed your home for sale, inquired about a property in the area].
(If no personalization): I’m reaching out today because I specialize in helping people in [Area] achieve their real estate goals. Whether you’re thinking about buying, selling, or investing, I can offer my expertise to make the process smooth and successful.
Would you be open to a quick chat to see if I can be of any assistance? (Keep it brief and avoid sounding pushy)
(Listen to their response)
If they’re interested: Great! I can share some information about the current market in [Area] or answer any questions you might have.
(If not interested): No problem at all. I appreciate your time and wish you the best in your real estate journey.
(Always) Would you mind if I keep you updated on new listings or market trends in [Area]?
(Get their contact information if they agree)
Thank you again for your time, [Prospect Name]. Have a wonderful day!
Pro Tip: Use Salestown CRM to keep track of your cold calls and follow-ups. You can set reminders to reach out again to prospects who showed interest but weren’t ready to commit.
2. Your 30-Second Property Pro Pitch:
Hey there! [Your Name] here from [Your Agency]. Are you thinking of selling your home in [Area]? The market is hot right now, and I can help you get top dollar! I have a proven track record of success and can handle everything from staging to closing. Let’s chat and see how I can make selling your home a breeze!
3. Showcasing Your Real Estate Expertise: Script Ideas
Here are a few script ideas to showcase your real estate expertise during a call:
- Market Knowledge:
Scenario: You’re following up with a lead who inquired about a specific neighborhood.
Script: “Hi [Prospect Name], this is [Your Name] again from [Your Agency]. I wanted to follow up on your interest in [Neighborhood]. I’ve been living and working in this area for [Number] years and have a deep understanding of the local market. Did you have any questions about schools, amenities, or recent sales trends?”
- Highlighting a Success Story:
Scenario: You’re speaking with a seller who might be hesitant about the selling process.
Script: “Hi [Prospect Name], it’s [Your Name] with [Your Agency]. I understand selling a home can be stressful. Recently, I helped a client in a similar situation sell their house in [Number] days and above asking price! My marketing strategy and negotiation skills can ensure a smooth and successful sale for you as well.”
- Addressing Concerns:
Scenario: You’re calling a potential buyer who might be worried about affordability.
Script: “[Prospect Name], this is [Your Name] from [Your Agency]. I know affordability is a major concern for many buyers. The good news is, with the current interest rates and various mortgage options available, I can help you find a home that fits your budget. Would you be interested in discussing some pre-approval options?
Tips:
- Tailor your script to the specific situation and prospect’s needs.
- Focus on providing value and addressing their concerns.
- Use confident and knowledgeable language.
- Offer to answer any questions they might have.
4. Positioning Yourself as a Local Area Expert: Script Ideas
Here are a few script ideas to showcase your local area expertise during a call with potential clients:
- Highlighting Local Knowledge:
Scenario: A seller is unsure about the current market value of their home.
Script: “Hi [Prospect Name], this is [Your Name] from [Your Agency]. I wanted to chat about your home in [Neighborhood]. Having lived and worked in this area for [Number] years, I’m familiar with recent sales trends specific to [Neighborhood type, e.g., single-family homes, condos]. This allows me to provide a more accurate market analysis for your property.”
- Sharing Local Insights:
Scenario: A buyer is interested in a specific neighborhood but unfamiliar with the area.
Script: “[Prospect Name], it’s [Your Name] with [Your Agency]. I see you’re interested in [Neighborhood]. Beyond its beautiful homes, this neighborhood boasts a vibrant community with [Mention specific attractions, e.g., a bustling farmers market, a family-friendly park]. As a local resident, I can share insights into the hidden gems and overall lifestyle that this neighborhood offers.”
- Referencing Local Expertise:
Scenario: A client has questions about schools or local amenities.
Script: “[Prospect Name], thanks for reaching out. Beyond my real estate expertise, I’m deeply connected to the [Area] community. For questions about schools, I can connect you with a local realtor who specializes in families and has extensive knowledge of the school district. Similarly, for information on local amenities, I can share some hidden gems only residents know about!”
- Offering Local Resources:
Scenario: A client is new to the area and needs recommendations.
Script: “Hi [Prospect Name], this is [Your Name] from [Your Agency]. Welcome to [Area]! As a local expert, I’m happy to recommend some fantastic resources to help you settle in. Whether you’re looking for a reliable plumber, a great restaurant, or a fun weekend activity, I can point you in the right direction!”
Tips:
- Be genuine and enthusiastic about your local area.
- Focus on specific details and anecdotes that showcase your deep knowledge.
- Offer to connect them with other local resources if relevant.
- Integrate local knowledge into your overall value proposition.
By positioning yourself as a local area expert, you build trust and establish yourself as a one-stop shop for their real estate needs, not just a transactional agent.
5. Reaching Out to Nearby Homeowners: Script for Direct Outreach
This script is designed for a direct outreach call (phone or door-to-door) to homeowners in your target area.
Hi [Homeowner Name], this is [Your Name] from [Your Agency]. (Be friendly and smile, even if it’s a phone call!)
I’m reaching out today because I specialize in helping homeowners in [Area] achieve their real estate goals. Whether you’re thinking of selling in the future, curious about the current market value of your home, or interested in any renovation or investment ideas, I’d be happy to offer a free consultation.
The market in [Area] is currently [Describe market condition, e.g., strong, stable], and I can provide you with a personalized market analysis for your property. This will give you valuable insights into your home’s potential worth.
Would you be open to a brief chat to see if I can be of any assistance? (Keep it brief and avoid sounding pushy)
(Listen to their response)
If interested: Great! I can schedule a quick consultation at your convenience to discuss your specific needs and answer any questions you might have.
If not interested: No problem at all. I appreciate your time and wish you the best. However, if you ever consider selling or have any real estate questions in the future, please don’t hesitate to reach out.
Additionally, would you mind if I keep you updated on new listings or market trends in [Area]? (Get their contact information if they agree)
Thank you again for your time, [Homeowner Name]. Have a wonderful day!
Tips:
- Be respectful of their time and keep the call concise.
- Focus on offering value and expertise, not just a sales pitch.
- Be prepared to answer basic questions about the market or your services.
- Follow up with a personalized email or postcard after the call.
By using this script and these tips, you can effectively reach out to nearby homeowners and build relationships that could lead to future business opportunities.
6. Engaging with Online Property Inquiries: Call Script
This script is designed to follow up on online inquiries from property seekers who found your listing on real estate websites like Magicbricks, 99acres, or Housing.com.
Hi [Prospect Name], this is [Your Name] from [Your Agency]. I’m following up on your inquiry about the [Property Type] listing on [Website Name].
(Personalize if possible): I noticed you were interested in the [Specific Feature] of the property.
(If no personalization): I’m reaching out because I wanted to provide some additional information about the property and answer any questions you might have. Is this a convenient time to chat?
(Listen to their response)
If interested: Great! I can tell you more about the property’s features, amenities, and the surrounding neighborhood. Would you like to schedule a showing at your convenience?
If not interested: No worries at all. Perhaps the property wasn’t the perfect fit. Can I ask what you’re looking for in a [Property Type]? I might have other listings that might be a better match.
Always: In addition to the property, I can also offer my expertise on the local market and the buying or selling process. Would you like to know more about that?
Get their contact information (phone and/or email): This will allow you to send them additional information or follow up with them if needed.
End with a call to action: Thank you for your time, [Prospect Name]. Please don’t hesitate to reach out if you have any questions or would like to schedule a showing. Have a wonderful day!
By using this script and these tips, you can effectively engage with online inquiries, convert leads into potential buyers, and ultimately secure more sales.
Pro Tip: Integrate your online inquiry forms with Salestown CRM to automatically create lead profiles and set follow-up tasks, ensuring no potential client falls through the cracks.
7. Converting Open House Visitors into Clients: Call Script
This script helps you follow up with potential clients who visited your open house.
Hi [Guest Name], this is [Your Name] from [Your Agency]. It was a pleasure meeting you at the open house yesterday/today at [Property Address].
(Personalize if possible): I noticed you were particularly interested in [Specific aspect of the house they mentioned].
(If no personalization): I wanted to follow up and see if you had any questions about the property or the neighborhood since your visit.
Would you be open to a brief chat to discuss your real estate needs further? (Keep it brief and avoid sounding pushy)
(Listen to their response):
If interested:
- Great! I can answer any specific questions you have about the property or the buying process.
- Would you like to schedule a private showing for a more in-depth look?
If not interested:
- No problem at all. Perhaps this property wasn’t the perfect fit.
- Can I ask what you’re looking for in a home? I might have other listings or coming soon properties that better suit your needs.
Tips:
- Call promptly after the open house while the property is still fresh in their mind.
- Be friendly, enthusiastic, and reference their open house visit.
- Focus on offering additional value and answering any questions.
- Offer to schedule a private showing or provide information about other listings.
- Get their contact information for further communication.
8. Creating a Sense of Urgency (FOMO) for Buyers
“Hi [Buyer’s Name], it’s [Your Name]. I’ve just found a [brief house description] in [neighborhood] that matches what you’re looking for. It’s priced at [amount].
Houses like this are selling fast – usually within 2 days. I can show it to you [today/tomorrow]. Are you free to take a look?
[If yes] Great! Let’s set a time.
[If no] No problem. Just remember, in this market, good deals go quickly. When’s a good time to call you about new listings?”
Important Note: While Creating FOMO can be an effective way But, always be transparent and avoid making false statements or pressuring the buyer. Focus on highlighting the property’s positive aspects and its potential fit for their needs.
Pro Tip: Leverage Salestown CRM’s marketing automation to create a sense of urgency. Send targeted WhatsApp blasts highlighting limited availability or launch email campaigns with countdowns and incentives within your CRM.
9. Shifting the Conversation from Fees to Value
This script helps you subtly shift the conversation from your fees to the value you provide during a call with a potential client.
Hi [Prospect Name], this is [Your Name] from [Your Agency]. Thanks for reaching out! (Be friendly and enthusiastic)
(Acknowledge their situation): I understand you’re considering selling/buying a home in [Area]. That can be a complex process with many moving parts.
(Highlight specific benefits): In the past, I’ve helped clients achieve [Mention specific results, e.g., sell their home in X days above asking price, find their dream home within their budget].
(Address fees indirectly): Naturally, there are fees associated with my services, but I believe they’re a wise investment considering the value I bring to the table. Would you like to hear more about how I can help you achieve your real estate goals?
(Listen to their response)
(Shift back to value if they bring up fees): Absolutely, commission fees are important to consider. However, my goal is to not only sell your home quickly but also for the highest possible price. Historically, my clients have seen a significant return on their investment compared to selling on their own.
(Offer next steps): Let’s schedule a free consultation to discuss your specific needs and how I can help make your real estate journey smooth and successful.
10. Asking for Referrals
Here’s a script to help you politely request referrals during a call with a satisfied client:
Hi [Client Name], this is [Your Name] from [Your Agency]. I hope you’re doing well!
(Express gratitude): I wanted to reach out and thank you again for allowing me to assist you with [Selling/Buying] your home. I truly appreciate your trust and the opportunity to work with you.
(Transition to referrals): Since you had a positive experience, I was wondering if you might know anyone else in your network who might be considering selling or buying a home in the near future.
(Highlight benefits for them): Referring someone to me allows you to connect them with a trusted real estate agent, and it also helps me continue providing exceptional service to clients like yourself.
(Offer incentive – optional): As a token of my appreciation for a referral, I’d be happy to offer you [Incentive, e.g., a gift card, a discount on future services].
(Make it easy for them to refer): Of course, there’s no pressure at all. But if you do know someone who might be interested, I’d be happy to send them a quick email or brochure with more information about my services.
(Get their contact information – optional): Would you mind sharing their name and contact information, or perhaps you could connect us directly?
(Thank them again): Thank you for your time and consideration, [Client Name]. I truly appreciate it!
Pro Tip: Salestown CRM can help you track referrals and manage your referral program, making it easy to follow up with both the referrer and the new lead.
Wrap up
That’s it! We’ve gone through 10 fantastic real estate cold-calling scripts. These scripts are designed to help you boost your sales and connect better with potential clients. Remember, each script is a starting point. Feel free to adjust them to fit your style and the needs of your local market. With practice, you’ll get more comfortable using these scripts and see better results in your calls.
To succeed in real estate cold calling, you need more than just a list of numbers and a sales pitch. The key is to listen, understand your prospects’ needs, and show how you can genuinely help them. Whether you’re reconnecting with old leads or reaching out to new ones, focus on building relationships and addressing their specific concerns.
To really boost your cold calling game, consider using Salestown’s real estate CRM. It’s a powerful tool that can help you:
- Keep track of all your conversations
- Organize your contacts efficiently
- Set up automated follow-ups
- Remember important details about each prospect
With Salestown CRM, you’ll never miss an opportunity to nurture a lead or forget a crucial piece of information during a call. It’s like having a personal assistant that helps you manage your relationships and stay on top of your game.
Book a Free Demo to learn more!
Happy Selling!🏠
