10 Best Real Estate CRM for Agents in 2025

Working in real estate is super busy. Agents have to keep track of tons of leads, clients, property info, and appointments all the time. Staying organized with so much going on can feel impossible! But don’t worry, a Real Estate CRM (Customer Relationship Management) software can be your savior.

A CRM is a special tool that organizes all your contacts, automates tasks and helps you stay on top of every deal. Before we talk about how awesome they are, let’s look at 

some of the common challenges agents face:

• Too much information to remember like client preferences, property details, and follow-up tasks.
• Managing new leads and turning them into clients is hard work.
• So many emails, calls, and voicemails – communicating with everyone is a mess.
• Important stuff falls through the cracks, so you miss out on opportunities and upset clients.

A real estate CRM can be your Savior by:

• Putting all your client and property info in one secure, easy-to-access place.
• Automatically sending emails, reminders, and follow-ups so you nurture leads into clients.
• Letting you seamlessly communicate with clients and coworkers through one platform.
• Freeing you from boring tasks so you can focus on closing more deals!

If you’re ready to ditch the chaos and take your business to the next level, a real estate CRM could be the special tool you need. 

What is Real Estate CRM

A Real Estate CRM (Customer Relationship Management) system is a special software designed to help real estate agents, brokers, and agencies manage their clients, leads, and property deals efficiently. It keeps all customer information, property listings, and interactions in one place, making it easier to track and grow sales.

Imagine a digital assistant that helps real estate professionals organize their work, follow up with leads, send reminders, and improve customer relationships—that’s exactly what a real estate CRM does!

Why Do Agents Need a Real Estate CRM?

In the real estate industry, managing multiple leads, clients, property listings, and transactions can be challenging. Real estate agents have to juggle numerous tasks, including following up with potential buyers, scheduling property visits, updating listings, and closing deals. Without an organized system, important details can get lost, follow-ups may be missed, and potential sales opportunities may slip away.

This is where a Real Estate CRM (Customer Relationship Management) software becomes essential. It acts as a centralized system that helps real estate agents manage their leads, track interactions, automate follow-ups, and improve their overall efficiency.

Key Reasons Why Agents Need a Real Estate CRM

1. Efficient Lead Management

Real estate agents receive leads from multiple sources—websites, social media, referrals, property portals, and walk-ins. A CRM helps by:
✔ Storing all leads in one place, ensuring none are lost.
✔ Categorizing leads based on interest levels (hot, warm, cold).
✔ Prioritizing follow-ups for high-potential buyers and sellers.

👉 Example: If a lead visits your website and fills out an inquiry form, the CRM automatically captures the details and notifies you to follow up.

2. Automated Follow-Ups to Increase Conversions

One of the biggest challenges for agents is staying in touch with potential buyers and sellers. A CRM helps by:
✔ Sending automated emails, SMS, and reminders for follow-ups.
✔ Tracking client interactions to personalize communication.
✔ Reducing the risk of losing leads due to missed follow-ups.

👉 Example: If a buyer is interested in a property but isn’t ready to purchase yet, the CRM can schedule a follow-up email or call in a few weeks.

3. Organized Property Listings & Easy Access to Information

A CRM allows agents to store and manage property details, including:
✔ Property descriptions, images, pricing, and location.
✔ Availability status (available, under negotiation, sold).
✔ Quick access to share property details with clients.

👉 Example: When a client asks for available 3BHK apartments within a budget, you can instantly filter and share suitable listings instead of searching manually.

4. Task & Appointment Scheduling

Real estate agents often have multiple appointments, site visits, and meetings in a day. A CRM ensures:
✔ All appointments are scheduled and reminders are set.
✔ No overlapping or missed meetings with clients.
✔ A clear daily plan to manage time efficiently.

👉 Example: The CRM notifies you about a scheduled property visit with a client and sends a reminder an hour before the meeting.

5. Better Client Communication & Relationship Management

Strong relationships are key to real estate success. A CRM helps agents build trust by:
✔ Keeping a record of past conversations and client preferences.
✔ Sending personalized messages for birthdays, anniversaries, and special offers.
✔ Providing a history of interactions for better customer service.

👉 Example: If a client inquired about sea-facing apartments a few months ago, the CRM reminds you to reach out when a suitable property becomes available.

10 Best CRM for real estate businesses 

1. SalesTown CRM

SalesTown CRM is a highly regarded choice for real estate professionals.  It offers features like contact & Lead management, pipeline management, email integration, sales reporting, and goal tracking.

 Key Features:

• Lead and Contact Management: Allows you to store and organize all your leads and client contacts in one centralized database, including their details, communication history, and property preferences.
• Sales Pipeline and Opportunity Tracking: Helps you manage your sales pipeline by tracking deals, opportunities, and their respective stages, giving you a clear overview of your sales process.
• Customizable Reports and Dashboards: Offers customizable reporting and dashboard features, allowing you to track key metrics, analyze performance, and make data-driven decisions.
• Integration Options: Provides integration capabilities with various third-party apps like magic bricks,99 acres, housing.com sulekha etc..allowing you to connect and sync data with other tools you use.
• Geo Tracking App for Sales Reps: Includes a dedicated mobile app for sales representatives, enabling them to track their location and activities on the go.
• Built-in Email Marketing: SalesTown’s built-in email marketing features enables you to create and send targeted email campaigns, nurture leads, and communicate with clients directly into SalesTown.

Pricing: Pricing for SalesTown CRM is available on a per-user basis, with tiered pricing plans to suit the needs of small to large real estate agencies.paid plan start at around 4.79$/user/month.

2. Pipedrive

 Pipedrive is a sales-focused CRM with a customized user interface that is perfect for real estate agents that want to effectively oversee their sales activities.

Key Features:

• Contact and Deal Management: Allows you to manage and organize your contacts, leads, and deals in a centralized location, with the ability to track interactions and activities.
• Email Integration: Integrates with your email client, enabling you to send and receive emails directly from within the Pipedrive interface and automatically log interactions.
• Sales Reporting: Provides detailed reporting and analytics features to track your sales performance, pipeline health, and other key metrics.
• Goal Tracking: Allows you to set and track specific sales goals and targets, helping you stay motivated and focused on achieving your objectives.

Pricing: Pipedrive offers various pricing plans, with the starting price at around $12.50 per user per month.

3. LionDesk

 LionDesk is a real estate CRM and marketing tool that supports agents in developing and nurturing client connections.

Key Features: 

• Contact and Lead Management: Offers tools to manage and organize your contacts, leads, and client information in a centralized database.
• Email and SMS Marketing: Includes email and SMS marketing capabilities, allowing you to send targeted campaigns and communications to your contacts.
• Task Automation: Enables you to automate various tasks and workflows, such as follow-up reminders, lead nurturing, and more, saving you time and increasing efficiency.
• Pipeline Tracking: Helps you track and manage your sales pipeline, including deal stages, activities, and progress.

Pricing: LionDesk offers pricing plans starting at around $25 per user per month.

4. Buildium

Buildium is a comprehensive CRM solution tailored for real estate professionals. Whether you manage residential, commercial, or association properties, Buildium empowers you to handle tasks efficiently and enhance tenant relationships.

Key Features:

• Property Management: Provides comprehensive property management tools, including tenant management, maintenance tracking, and accounting integration.
• Tenant Communication: Offers features for streamlining communication with tenants, such as messaging, notifications, and document sharing.
• Accounting Integration: Integrates with popular accounting software, allowing you to sync financial data and streamline bookkeeping processes.
• Maintenance Tracking: Enables you to manage and track maintenance requests, work orders, and vendor communication.

Pricing: Pricing plans start at $50 per month , Free trial available.

5. AppFolio

 AppFolio, a cloud-based property management CRM designed to simplify your workflow. Ideal for residential and commercial property managers, AppFolio offers a user-friendly interface and robust features to streamline day-to-day operations.

Key Features:

• Online Leasing: Offers online leasing capabilities, allowing tenants to apply and sign leases digitally.
• Mobile Accessibility: Provides a mobile app for property managers and tenants, enabling access to information and features on the go.
• Rent Collection: Includes tools for streamlining rent collection processes, such as online payments, automated reminders, and tracking.
• Owner and Vendor Portals: Offers dedicated portals for property owners and vendors, facilitating communication, document sharing, and collaboration.

Pricing: Residential: $1.40/unit/month, Commercial: $1.50/unit/month, Student Housing: $1.40/unit/month

6. Rent Manager

Rent Manager, created by London Computer Systems, is a cloud-based solution catered towards residential property managers and landlords. Key features include maintenance tracking, accounting tools, customizable reports, and automated reminders to streamline collecting rent, communicating with tenants, and managing properties.

Key Features:

• Property Management: Provides property management tools for residential properties, including tenant management, maintenance tracking, and accounting integration.
• Tenant Communication: Offers features for communicating with tenants, such as messaging, notifications, and document sharing.
• Accounting Integration: Integrates with popular accounting software, allowing you to sync financial data and streamline bookkeeping processes.
• Maintenance Tracking: Enables you to manage and track maintenance requests, work orders, and vendor communication.

Pricing: Pricing plans start at $49 per month, with a free trial available.

👉Learn more here

7. Propertyware

Propertyware is a popular CRM solution by RealPage focused on the needs of commercial and residential real estate brokers and agents. Offering mobile access and integration with the Multiple Listing Service (MLS), Propertyware centralizes listing management, buyer/seller contacts, showings, offers, and e-signatures to enhance productivity. 

Key Features:

• Property Management: Provides property management tools for both commercial and residential properties, including tenant management, maintenance tracking, and accounting integration.
• Tenant Communication: Offers features for communicating with tenants, such as messaging, notifications, and document sharing.
• Accounting Integration: Integrates with popular accounting software, allowing you to sync financial data and streamline bookkeeping processes.
• Maintenance Tracking: Enables you to manage and track maintenance requests, work orders, and vendor communication.

Pricing: Pricing plans start at $55 per month, with a free trial available.

👉Learn more here

8. Wise Agent

Wise Agent is a comprehensive CRM designed specifically for real estate professionals. It goes beyond basic contact management by offering.

Key Features:

• Smart Lead Capture: Offers tools for capturing leads from various sources, such as your website, social media, and online advertising.
• Automated Workflows: Allows you to set up automated workflows and processes, such as lead nurturing, follow-up reminders, and task assignments.
• Powerful Communication Tools: Includes features for streamlining communication with clients and leads, such as email, SMS, and call logging.
• Detailed Reporting and Analytics: Provides detailed reporting and analytics capabilities, allowing you to track performance, analyze data, and make informed decisions.
• Mobile App: Offers a dedicated mobile app for accessing and managing your CRM data on the go.

Pricing: Wise Agent offers tiered pricing plans starting at around $29 per user per month.

👉Learn more here

9. Follow Up Boss

Follow Up Boss is a CRM built specifically for sales-focused real estate agents. It excels in fostering relationships through efficient communication.

Key Features:

• Power Dialer: Includes a powerful dialing system that integrates with your CRM, allowing you to make and receive calls efficiently.
• Automated Texting: Offers automated texting capabilities, enabling you to send personalized text messages to leads and clients at scale.
• Real-time Tracking: Provides real-time tracking and reporting features, allowing you to monitor your team’s activities and performance.
• Deep Integrations: Offers deep integration capabilities with various third-party tools and services, enabling seamless data synchronization.
• Collaboration Tools: Includes collaboration tools for team members, such as shared calendars, task assignments, and communication channels.

Pricing: Follow Up Boss offers tiered pricing plans starting at around $29 per user per month.

👉Learn more here

10. Real Geeks

Real Geeks goes beyond traditional CRM functionality by offering website management and marketing tools

Key Features:

• IDX Website Integration: Allows you to integrate your real estate website with the Multiple Listing Service (MLS), enabling you to showcase property listings directly on your site.
• Powerful Email Marketing: Includes robust email marketing tools for creating and sending targeted email campaigns, nurturing leads, and communicating with clients.
• Social Media Marketing: Offers features for managing and automating your social media marketing efforts, including posting and scheduling content.
• Lead Scoring: Provides lead scoring capabilities, allowing you to prioritize and focus on the most promising leads based on their engagement and behavior.

Pricing: Real Geeks offers tiered pricing plans starting at around $39 per user per month.

👉Learn more here

Boost your productivity with Real Estate CRM

Choosing the right Real Estate CRM can feel overwhelming. But with its focus on core needs and user-friendly features, SalesTown CRM stands out as a great option for agents. It keeps you organized, automates tasks, and offers valuable insights – all in one place. So, if you’re looking for a CRM to streamline your workflow and close more deals, SalesTown CRM is definitely worth exploring.