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Customer Relationship Management, or CRM for short, is a way for businesses to keep track of their customers and build better relationships with them. Think of it as a digital address book, but much smarter and more powerful. When you hear “CRM,” it’s often talking about special software that helps businesses manage all their customer […]
Aligning your sales and marketing teams is crucial for the success of any business. When these two departments work together seamlessly, they can drive more sales, increase revenue, and create a better experience for your customers. However, achieving this alignment isn’t always easy. Marketing and sales often have different goals, priorities, and ways of working, […]