Engage Customers Effortlessly with WhatsApp Business API Integration

Seamlessly connect WhatsApp Business API with SalesTown CRM to manage customer interactions and drive sales growth through automated messaging and CRM integration.

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Connect Where Your Customers Are

SalesTown CRM, as an official Business Solution Provider (BSP) for WhatsApp Business API, enables you to engage with your customers through the world’s most popular messaging app directly from your CRM. This integration is designed to enhance your customer experience strategy by offering seamless, real-time communication with your audience, all from a single platform.”

What You Can Do with this Integration:

Centralized Database: Store and organize all your contacts in one place for easy access and management.
Data Import: Seamlessly bring in contact information from Excel, CSV, or directly from your SalesTown CRM.
Template Management: Create, store, and manage message templates that comply with WhatsApp’s guidelines, making it easy to send consistent and approved messages.
Campaign Management & Broadcast Messages: Run targeted campaigns and send broadcast messages to your customer base, keeping them informed and engaged with your brand.
Live Chat and Chat History: Provide real-time customer support through live chat for prompt and efficient query resolution. Maintain detailed chat logs to track conversation history, ensuring context for seamless customer interactions.
Analytics and Reporting: Gain valuable insights into your WhatsApp interactions through comprehensive analytics and reporting. Track key metrics like message delivery rates, open rates, click-through rates, and response times to measure campaign effectiveness. Delve deeper into customer behavior by analyzing message interactions, popular content, and preferences to refine your communication strategies. Additionally, monitor agent performance metrics such as average response time, resolution rate, and customer satisfaction.
Dashboard & Configuration Overview: The dashboard provides a user-friendly interface. At a glance, you can view a summary of your WhatsApp campaigns, giving you quick insights into their performance. The dashboard also displays key reports and contact information, allowing you to easily track engagement and manage your audience.

Upcoming Features:

We’re constantly improving our WhatsApp integration to deliver even more value to your business. Look forward to these exciting features:

Chatbot Integration:
Soon, you’ll be able to add chatbots to your WhatsApp chats, which will handle customer questions and tasks automatically, so you don’t have to constantly manage them yourself. Plus, you can use a chatbot widget on your website to help visitors get answers and support instantly while they browse. This will make your customer interactions faster and more efficient.
Sequencing and Flow:
We are working on introducing sequencing and flow management, allowing you to design and automate customer journeys based on their interactions with your WhatsApp messages.

Here are the types of flows that will be offered:

Send WhatsApp text or email: Automatically send messages or emails to your customers.
Delay time interval: Set a waiting period before the next action happens.
Send media, list, catalogue, or product: Share various types of content like images, videos, product lists, or catalogs.
Ask question: Prompt customers with questions to gather information or feedback.
Bot triggers: Activate automated responses based on specific customer actions or keywords.

These flows allow you to create personalized, automated customer journeys that respond to how people interact with your WhatsApp messages.

Click-to-WhatsApp Ads:
Maximize your marketing efforts with Click-to-WhatsApp ads, a feature that will enable you to direct potential customers from ads straight to a WhatsApp conversation, streamlining the lead generation process.