It can help in customer retention by satisfying the customer and can improve on doing better day by day. By using CRM to track customer satisfaction and to provide promotions would definitely uncover mediums for the new revenue. Also to retain the same customer we can easily view the previous records to offer them on a new level of satisfaction every time onwards.
Using CRM, you can very easily find out which types of leads are finally getting converted and by tracking the same information you can fast track your sales process.
Your team now has a platform with respect to CRM where the entire client database is visible and any new sales agent can understand the complete client summary/negotiations by just getting added as a lead follower, no space is anymore left for the communication error.
Your Sales pipeline gets a significant boost from variety of places, but increase in lead quality helps in direct increase of pipeline. CRM further helps you to segregate lists of companies with respect to their values and conversion ratios which allows you to manage and utilize your effort at correct places.